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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dom

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780201407198
Book Title
Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
Publisher
Basic Books
Item Length
5.4 in
Publication Year
1997
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.6 in
Author
Fred Wiersema, Michael Treacy
Genre
Business & Economics
Topic
Customer Relations, General, Commerce, Management, Strategic Planning
Item Weight
7.1 Oz
Item Width
8.2 in
Number of Pages
224 Pages
Category

About this product

Product Identifiers

Publisher
Basic Books
ISBN-10
0201407191
ISBN-13
9780201407198
eBay Product ID (ePID)
69885

Product Key Features

Book Title
Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
Number of Pages
224 Pages
Language
English
Topic
Customer Relations, General, Commerce, Management, Strategic Planning
Publication Year
1997
Illustrator
Yes
Genre
Business & Economics
Author
Fred Wiersema, Michael Treacy
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
7.1 Oz
Item Length
5.4 in
Item Width
8.2 in

Additional Product Features

Intended Audience
Trade
LCCN
98-100603
TitleLeading
The
Dewey Edition
21
Dewey Decimal
658.8
Synopsis
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world., The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world., The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines" the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
LC Classification Number
HD41.T67 1995

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    I did the buy 2, get 1 free sale and all the books were shipped together very securely. They were doubled bagged in bubble wrap envelops, and arrived very quickly. The books are in excellent condition; better than I expected coming from a second hand. The package also included a print out of my order that detailed the quality and any appearance issues noted by the seller. Overall, this was a very informative and transparent transaction.
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    Star Wars: Padawan arrived with two other books, and they were packaged well and arrived in Like New condition (even though at least one listing was Very Good). Great price and S&H time: I love sellers who are able to do 3 for 2 deals. It makes buying books cost-effective in this day and age. Awesome seller: would buy from again.