Synopsis
THE DEFINITIVE RESOURCE ON FUNDRAISING FOR NONPROFITS Fundraising Principles and Practice, Second Edition , is the perfect solution for everyone looking to make a name for themselves in fundraising for nonprofit organizations. Under the direction of two leading academic authorities in their fields, this one-of-a-kind resource brings together an all-star group of contributors from academia and the fundraising world. The result is an endlessly useful guidebook to the entire nonprofit sector based on the latest best practices and emerging research from economics, psychology, social psychology, and sociology. Raising the level of funds needed for a nonprofit to fulfill its mission statement is harder than ever before. Personality and charisma arent enough anymore you need facts, frameworks, and theories to depend on to get the most out of such realities as Web 2.0, database fundraising, sophisticated planned-giving vehicles, and more. This updated new edition features a powerful framework to simplify setting goals, choosing strategies, nailing down a budget, creating a schedule, and monitoring activities. All of todays cutting-edge methods, tools, and best practices enable you to make the most informed decisions by putting your finger on the pulse of donor behavior, social influences, and the most effective models. This single resource distinguishes you from the competition by showing you how to: Organize your fundraising approach into a proven, streamlined system Get inside the heads of donors to understand their behaviors and motivations Immediately benefit from turnkey techniques for managing volunteers, monitoring progress, evaluating events, and more Develop one of the most sought after skillsets in the industry with Fundraising Principles and Practice, Second Edition ., The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment., The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
