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Diffusion of Innovations by Everett M. Rogers

Blackwell's
  • (182255)
GBP 25.00
ApproximatelyUS $31.41
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Located in: Oxford, Oxfordshire, United Kingdom
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Diffusion of Innovations
ISBN
9780743222099
Publication Year
2003
Type
Textbook
Format
Paperback
Language
English
Publication Name
Diffusion of Innovations, 5th Edition
Item Height
235mm
Author
Everett M. Rogers
Publisher
Simon & Schuster
Item Width
156mm
Subject
Technology, Science
Item Weight
538g
Number of Pages
576 Pages

About this product

Product Information

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances-a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Product Identifiers

Publisher
Simon & Schuster
ISBN-13
9780743222099
eBay Product ID (ePID)
90808571

Product Key Features

Author
Everett M. Rogers
Publication Name
Diffusion of Innovations, 5th Edition
Format
Paperback
Language
English
Subject
Technology, Science
Publication Year
2003
Type
Textbook
Number of Pages
576 Pages

Dimensions

Item Height
235mm
Item Width
156mm
Item Weight
538g

Additional Product Features

Title_Author
Everett M. Rogers
Country/Region of Manufacture
United States

Item description from the seller

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  • GB 108277024
Blackwell's

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