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Marketing Analytics : Data-Driven Techniques with Microsoft Excel by Wayne L. Winston (2014, Trade Paperback)

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$39.03

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Practical exercises in each chapter help you apply and reinforce techniques as you learn.

About this product

Product Information

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
111837343x
ISBN-13
9781118373439
eBay Product ID (ePID)
15038806407

Product Key Features

Author
Wayne L. Winston
Publication Name
Marketing Analytics : Data-Driven Techniques with Microsoft Excel
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
720 Pages

Dimensions

Item Length
9.2in
Item Height
1.7in
Item Width
7.3in
Item Weight
34.5 Oz

Additional Product Features

Lc Classification Number
Hf5415.2
Copyright Date
2014
Topic
Desktop Applications / Spreadsheets, Databases / Data Mining, Enterprise Applications / General
Dewey Decimal
658.80072
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Genre
Computers

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item 1 Marketing Analytics: Data-Driven Techniques with Microsoft Excel
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item 2 Marketing Analytics: Data-Driven Techniques with Microsoft Excel, Winston, Wayne
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item 7 Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Winston
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5 out of 5 stars
by gnilrad66Nov 19, 2022
gets to the point
concise and easy to comprehend.
Verified purchase: Yes | Condition: Pre-owned

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