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Multimedia Learning By Richard E. Mayer. 9781316638088
US $41.76
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eBay item number:335269420423
Item specifics
- Condition
- Title
- Multimedia Learning
- ISBN
- 9781316638088
- Publication Name
- Multimedia Learning
- Item Length
- 9.6in
- Publisher
- Cambridge University Press
- Publication Year
- 2020
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9in
- Features
- Revised
- Item Width
- 7.4in
- Item Weight
- 35 Oz
- Number of Pages
- 450 Pages
About this product
Product Information
This textbook examines the scientific underpinnings of multimedia learning and is well-suited to graduate and undergraduate courses in psychology, education, computer science, communication, instructional design, and game design. It lays out a cognitive theory of multimedia instruction and principles for designing effective multimedia messages.
Product Identifiers
Publisher
Cambridge University Press
ISBN-10
1316638081
ISBN-13
9781316638088
eBay Product ID (ePID)
7050103619
Product Key Features
Publication Name
Multimedia Learning
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2020
Type
Textbook
Number of Pages
450 Pages
Dimensions
Item Length
9.6in
Item Height
0.9in
Item Width
7.4in
Item Weight
35 Oz
Additional Product Features
Lc Classification Number
Lb1028.55
Edition Description
Revised Edition
Edition Number
3
Reviews
'Richard E. Mayer's Multimedia Learning has influenced generations of students worldwide. Written in his signature accessible style, this updated third edition provides a state-of-the-art overview on current knowledge of how (not) to design multimedia learning materials. It will be an invaluable resource for students, educators, and researchers alike.' Tamara van Gog, Professor of Educational Sciences, Utrecht University, The Netherlands
Table of Content
Part I. Introduction to Multimedia Learning: 1. The promise of multimedia learning; 2. The science of learning: determining how multimedia works; 3. The science of instruction: determining what works in multimedia learning; 4. The science assessment: determining what is learned; 5. Multimedia principle; Part II. Principles for Reducing Extraneous Processing in Multimedia Learning: 6. Coherence principle; 7. Signaling principle; 8. Redundancy principle; 9. Spatial contiguity principle; 10. Temporal contiguity principle; Part III. Principles for Managing Essential Processing in Multimedia Learning: 11. Segmenting principle; 12. Pre-training principle; 13. Modality principle; Part IV. Principles for Fostering Generative Processing in Multimedia Learning: 14. Personalization principle; 15. Voice principle; 16. Image principle; 17. Embodiment principle; 18. Immersion principle; 19. Generative activity principle; Part V. Conclusion: 20. Principles of multimedia design.
Topic
General, Interactive & Multimedia
Dewey Decimal
371.33467
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Psychology
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:335269420423
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