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Eventhough I have already dyed my hair this shampoo and conditioner do not dry it and helps leaving it shinny, soft and keeps my roots lighter so my natural brown hair doesnt look too dark. It takes time to lighten brown hair and I dont mind since mine is very fine and bleaching it would leave it too damaged. Highly recomended along with the lightening spray twice or 3 times a week for about 2/3 weeks and continue the use of the shampoo and conditioner. I usually use the spray when I want to lighten roots or make highlights leaving the hair looking more natural. If for some unfortunate reason you end up with yellow/orange hair use "Sheer Blonde Color Renew Tone Correcting Shampoo" until you find it acceptable and go back to "Blonde go Blonder" shampoo and conditioner.
Verified purchase: Yes | Condition: New
all Frieda's products are excellent. the blonde was surprising as they typically give you that orange dyed color, but this keeps out the red without making it ashy grey. love his lightening spray as well.... great stuff.
Verified purchase: Yes | Condition: New
I WILL NOT HAVE TO COLOR MY HAIR AS OFTEN AFTER USING THIS !! LEAVES HAIR SOFT AND SILKY !!! LOVE-LOVE-LOVE IT !!!!
Verified purchase: Yes | Condition: New
Makes my hair feel and look soft and healthy. The only bad thing that I would say about it is that it has a bad chemical smell. The product does what it is supposed to do.
Verified purchase: Yes | Condition: New
I've used John Frieda go blonder in the past and it works. I love it. The price was unbearable!!!!
Verified purchase: Yes | Condition: New
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