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MindTap Course List Ser.: Marketing Management by Dawn Iacobucci (2017, Trade Paperback, Revised edition)

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Marketing Management, Paperback by Iacobucci, Dawn, ISBN 1337271128, ISBN-13 9781337271127, Brand New, Free shipping in the US This textbook on marketing management uses a marketing framework to show how all of its elements fit together. Each chapter addresses a concept related to marketing strategy; product positioning; positioning through price, place, and promotion; customer satisfaction and customer relationships; marketing research tools; and marketing plans. They cover what each concept is and why marketers do it, then how to do it well. Online access is included. Annotation ©2018 Ringgold, Inc., Portland, OR ()

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Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobuccis MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing todays marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that todays managers must make every day.

Product Identifiers

Publisher
Cengage Learning
ISBN-10
1337271128
ISBN-13
9781337271127
eBay Product ID (ePID)
228556202

Product Key Features

Author
Dawn Iacobucci
Publication Name
Marketing Management
Format
Trade Paperback
Language
English
Features
Revised
Subject
Marketing / General, General
Series
Mindtap Course List Ser.
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Number of Pages
352 Pages

Dimensions

Item Length
10 in
Item Height
0.6 in
Item Width
8 in
Item Weight
22.4 Oz

Additional Product Features

Edition Number
5
LCCN
2016-943749
Intended Audience
College Audience
Lc Classification Number
Hf5415.13
Edition Description
Revised Edition
Table of Content
Part I: MARKETING STRATEGY.1. Why Is Marketing Management Important?2. Customer Behavior.3. Segmentation.4. Targeting.5. Positioning.Part II: PRODUCT POSITIONING.6. Products: Goods and Services.7. Brands.8. New Products and Innovation.Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.9. Pricing.10. Channels of Distribution.11. Advertising Messages and Marketing Communication.12. Integrated Marketing Communication and Media Choices.13. Social Media.Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.14. Customer Satisfaction and Customer Relationships.15. Marketing Research Tools.Part V: CAPSTONE.16. Marketing Strategy.17. Marketing Plans.
Copyright Date
2018
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes

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by august_emporiumMay 21, 2024
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Verified purchase: Yes | Condition: Pre-owned

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MindTap Course List Ser.: Marketing Management by Dawn Iacobucci (2017, Trade Paperback, Revised edition)

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