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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Brea...
US $7.51
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Estimated between Thu, Jun 27 and Sat, Jun 29 to 43230
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eBay item number:334812849375
Item specifics
- Condition
- Release Year
- 2008
- ISBN
- 9780470260364
- Book Title
- Tuned in : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.1 in
- Publication Year
- 2008
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Personal Success, Sales & Selling / General
- Item Weight
- 16 Oz
- Item Width
- 6 in
- Number of Pages
- 224 Pages
About this product
Product Information
Do you resonate in your market? When it comes to creating and bringing new offerings to market, "tuned out" organizations get it wrong. They ignore the signals that reveal which problems buyers want solved and which solutions they will happily pay for. "Tuned in" organizations, on the other hand, take a radically different approach. They tap into the wider mind of the market and connect deeply to what their buyers value most, creating breakthrough offerings called "resonators." These resonators offer value so immediately apparent that they seem to sell themselves. Tuned In shows you six simple, yet powerful, steps to creating products, services, or ideas that resonate right out of the gate. Uncover Opportunities Others Dont See "When companies think they know what customers need, it invariably ends badly. Tuned In shows step by step how to create unique products and services in areas that established organizations fail to recognize." Rob McGovern, founder of CareerBuilder.com, and Chairman and CEO of Jobfox.com Gain a Sustainable Competitive Edge "This is a unique and fresh approach to how todays fortunes are made." Rick Page, author of the #1 sales bestseller Hope Is Not a Strategy The Real Difference Maker "The most important thing a CEO has to do is make sure his or her company is, and stays, tuned in. There are ongoing challenges with people, culture, strategy, and execution, but the real difference maker is consistently producing products and services the market loves." Steve Bennett, former CEO of Intuit Inc. Build Deep Connections with Your Market " Tuned In is a straightforward, commonsense approach to making connections with the marketplace. Authors Stull, Myers, and Scott have given us a great reminder of what so many established stars, and those on their way, already know: find out what your fans want, and find a way to give it to them." Jody Nachtigal, Personal Manager at Arcadia Group Management, and Co-President of Kissing Booth Music
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047026036x
ISBN-13
9780470260364
eBay Product ID (ePID)
15038312633
Product Key Features
Book Title
Tuned in : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Number of Pages
224 Pages
Language
English
Publication Year
2008
Topic
Personal Success, Sales & Selling / General
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16 Oz
Item Length
9.1 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Reviews
This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) ( Publishers Weekly , April 7, 2008) "...helpful summaries...lively read for sales and marketing departments" (Training & Coaching Today, September), This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) (Publishers Weekly, April 7, 2008), "...it is hard to disagree with anything the authors say." Financial Times Thursday 4th September 2008 "...it has a lot of very relevant business examples...I highly recommend this book to anyone " (Journal of Innovation Management, July 2009)
Lccn
2007-051634
Dewey Decimal
658.4/09
Lc Classification Number
Hf5386.S886 2008
Copyright Date
2008
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:334812849375
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Atlanta, Georgia, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Economy Shipping | Estimated between Thu, Jun 27 and Sat, Jun 29 to 43230 |
| US $7.49 | United States | Expedited Shipping | Estimated between Wed, Jun 26 and Fri, Jun 28 to 43230 |
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Seller feedback (142,352)
q***o (127)- Feedback left by buyer.
Past 6 months
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Fast shipping and good price. Item as described. One small complaint: the CD was mailed in a thin plastic envelope without no bubble wrap, so it arrived with a cracked case that I had to replace. And when I sent a message to the seller with a photo of the damage, I didn't get a response.
d***9 (1935)- Feedback left by buyer.
Past 6 months
Verified purchase
Exactly as advertised, exactly what I wanted at a good price and fast shipping. Arrived in great condition. I am very pleased with my purchase. It was a pleasure doing business with this seller, excellent communications .. Excellent vendor .. A+++++
l***l (1182)- Feedback left by buyer.
Past month
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Item arrived well packaged and exactly as described. Super smooth transaction and awesome eBay seller. Would definitely purchase from again. Thank you! :)
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