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The Jobs To Be Done Playbook: Align Your Markets,... PAPERBACK 2020

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Item specifics

Condition
Like New
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“This item looks like Brand new. satisfaction guaranteed”
Original Language
English
ISBN
1933820683
Publication Year
2020
Format
Trade Paperback
Language
English
Book Title
Jobs to Be Done PlayBook : Align Your Markets, Organization, and Strategy Around Customer Needs
Illustrator
Yes
Author
Jim Kalbach
Publisher
Rosenfeld Media, LLC
Genre
Computers, Technology & Engineering, Business & Economics
Item Length
9 in
Topic
Consumer Behavior, Social Aspects, Social Aspects / General, General
Item Width
6 in
Number of Pages
320 Pages
Category

About this product

Product Identifiers

Publisher
Rosenfeld Media, LLC
ISBN-10
1933820683
ISBN-13
9781933820682
eBay Product ID (ePID)
18038677964

Product Key Features

Book Title
Jobs to Be Done PlayBook : Align Your Markets, Organization, and Strategy Around Customer Needs
Number of Pages
320 Pages
Language
English
Topic
Consumer Behavior, Social Aspects, Social Aspects / General, General
Publication Year
2020
Illustrator
Yes
Genre
Computers, Technology & Engineering, Business & Economics
Author
Jim Kalbach
Format
Trade Paperback

Dimensions

Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2019-948483
Reviews
"A tremendous resource for organizations attempting to differentiate customer experience and value." -- Jeff Gothelf , author Lean UX and Sense & Respond, "The Jobs To Be Done Playbook offers a perspective that is certain to help anyone who is interested in learning how to put Jobs Theory into practice." -- Tony Ulwick , Strategyn Founder and CEO, "With a range of examples and a wealth of references, readers will find The Jobs To Be Done Playbook an excellent resource for finding their path through innovation and creating products of lasting value." -- Bob Moesta , President and CEO of the Re-Wired Group, "The Jobs To Be Done Playbook offers a perspective that is certain to help anyone who is interested in learning how to put Jobs Theory into practice." -- Tony Ulwick, Strategyn Founder and CEO, "Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." -- Melissa Perri , author of Escaping the Build Trap, "This book holds a rare value: it's fueled by practicality but steeped in solid theory as well." -- Des Traynor , co-founder of Intercom, " Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." -- Melissa Perri, author of Escaping the Build Trap, "With a range of examples and a wealth of references, readers will find The Jobs To Be Done Playbook an excellent resource for finding their path through innovation and creating products of lasting value." -- Bob Moesta, President and CEO of the Re-Wired Group, "Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." -- Melissa Perri, author of Escaping the Build Trap, "This book holds a rare value: it's fueled by practicality but steeped in solid theory as well." -- Des Traynor, co-founder of Intercom
Dewey Edition
23
TitleLeading
The
Dewey Decimal
658.5/038
Table Of Content
Introduction Chapter 1: Understanding Jobs to Be Done Chapter 2: Core Concepts of JTBD Chapter 3: Discovering Value Chapter 4: Defining Value Chapter 5: Designing Value Chapter 6: Delivering Value Chapter 7: (Re)Developing Value Chapter 8: JTBD in Action Appendix A: Quick Reference: JTBD Plays Appendix B: Resources on JTBD Final Thoughts
Synopsis
" Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." --Melissa Perri, author of Escaping the Build Trap These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering., These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
LC Classification Number
HD53.K46 2020

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webdelico

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    Amazing!!! Lightning fast shipping and packaged very securely!!! Just as described and a great value!! All around an awesome buying experience, I'll definitely be back for more!! Very happy with this seller! They were very kind in their communications and responded in a very timely manner.... One of the best buying experiences I've had on eBay and that's saying a lot because I buy a ton of stuff off of eBay. Sellers like this make me love this platform so so much!!! Thanks for being awesome!!!
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    Good buyer, prompt payment, valued customer, highly recommended.
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    When I saw this book for less than half the price of what it typically runs, I thought I'd take a chance and place the order. Very happy I did - the book was new, sealed in shrink wrap, so better condition than described, well packed and shipped very fast for a really, really good price. Thanks!