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MARKETING (MARKETING SERIES: DIPLOMA) By PAUL REYNOLDS' 'GEOFFRE
US $14.66
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4 available
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Located in: NY, United States
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eBay item number:333060063237
Item specifics
- Condition
- Title
- Title: MARKETING (MARKETING SERIES: DIPLOMA)
- ISBN
- 9780750620550
- EAN
- 9780750620550
- Publication Year
- 1995
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Marketing
- Item Length
- 9.2in
- Publisher
- Routledge
- Item Width
- 6.1in
- Item Weight
- 21.8 Oz
- Number of Pages
- 258 Pages
About this product
Product Information
This essential introduction to marketing is especially designed for undergraduates studying marketing for the first time. It provides a comprehensive overview of marketing issues, including strong coverage of contemporary areas such as Internet marketing and customer relationship management. As such, it makes ideal background reading both for practitioners and those studying more specialist marketing courses. This accessible and lucidly written text has a strong student focus, with pedagogical features that encourage students to engage fully with the subject matter. Each chapter contains an array of vignettes that illustrate real-world examples, activities, self-check questions, a chapter summary and suggestions for further reading. Book jacket.
Product Identifiers
Publisher
Routledge
ISBN-10
0750620552
ISBN-13
9780750620550
eBay Product ID (ePID)
997414
Product Key Features
Publication Name
Marketing
Format
Trade Paperback
Language
English
Publication Year
1995
Type
Textbook
Number of Pages
258 Pages
Dimensions
Item Length
9.2in
Item Width
6.1in
Item Weight
21.8 Oz
Additional Product Features
Lc Classification Number
Hf5415.L2627 1995
Table of Content
Introduction to marketing; The marketing-orientated organization; The marketing environment; The functions of marketing; Channels of distribution; Physical distribution management; Product policy; Pricing; Marketing research; Market segmentation, targeting and positioning; Marketing communications I; Marketing communications II - personal selling; Buyer behaviour; Strategy, planning and control; Sales forecasting; International marketing; Specific issues in marketing; Appendix 1 - Main UK sources of secondary data; Appendix 2 - A sample questionnaire; Index.
Copyright Date
1995
Target Audience
Scholarly & Professional
Topic
Marketing / General, Management
Lccn
95-201238
Dewey Decimal
658.8
Dewey Edition
20
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:333060063237
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| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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s***t (198)- Feedback left by buyer.
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Prompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!
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Description of item was very accurate. Price and shipping costs were reasonable. Items were well packaged. and arrived promptly in good condition. Communication is clear and prompt. Would buy from this seller again.
i***y (417)- Feedback left by buyer.
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This seller has excellent prices, communications, packaging and very fast shipping. The book was exactly as described and I would definitely buy from this seller again. Note to seller; Thank you!
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