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Entrepreneurship : The Practice and Mindset by Heidi M. Neck, Emma L. Murray and Christopher P. Neck (2024, Trade Paperback)

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About this product

Product Identifiers

PublisherSAGE Publications, Incorporated

ISBN-101071884875

ISBN-139781071884874

eBay Product ID (ePID)4063186884

Product Key Features

Number of Pages600 Pages

LanguageEnglish

Publication NameEntrepreneurship : the Practice and Mindset

Publication Year2024

SubjectGeneral, Economics / General

FeaturesRevised

TypeNot Available

Subject AreaReference, Business & Economics

AuthorHeidi M. Neck, Emma L. Murray, Christopher P. Neck

FormatTrade Paperback

Dimensions

Item Height4.3 in

Item Weight44.1 Oz

Item Length0.4 in

Item Width3.3 in

Additional Product Features

Edition Number3

LCCN2023-951469

Dewey Edition23

ReviewsIt SPEAKS FRANKLY ABOUT SUBJECTS in a personal manner that most other textbooks don't address--like worry and fear., A book on entrepreneurship that is updated, current and relevant to the boomers, gen X, gen Y and the Millennials. It is a playbook, not a dry textbook. Readers can change their lives, perspectives and business models with this work., Only book that is updated and current, reflecting new developments in society in the era of internet/social media., A very good primer on business startups in the twenty first century. The book is practice oriented, well-written and includes a good overview of the key areas of importance for the budding entrepreneur., I think the greatest strength of the book is that it is CLEAR YET INSIGHTFUL. It felt easy to read, while providing deep and important knowledge about entrepreneurship., I think [the coverage of learning from failure] is a welcome change! Students learn so much by hearing strategies of overcoming what went wrong and how to do it right the next time. I COMMEND THE AUTHORS for taking this approach and am glad that they included this vital part of the entrepreneurial process., A solid, practical approach to entrepreneurship where the authors challenge students to think rather than just memorize for the exams., This is a good solid basic book that could be helpful to students as they become serious about entrepreneurship. This book isnt full of fluff that isnt useful. It is a book that provides students the opportunity to develop skills that will be useful as they begin to develop as entrepreneurs., I really like the chapter on design thinking; IT TEACHES STUDENTS HOW TO THINK (outside the box), to identify an idea and develop it., Neck takes research and translates it into practical examples. This is a textbook that entrepreneurs will read. Essentially, I see this as the NEW PERFECT ENTREPRENEURSHIP TEXT., I think this book is STRONG, LEADING EDGE VIEW of modern entrepreneurship. The three chapters I reviewed did a wonderful job of presenting the entrepreneurial mindset, design thinking, and failing forward.

IllustratedYes

Dewey Decimal658.4/21

Edition DescriptionRevised edition

Intended AudienceCollege Audience

Table Of ContentChapter 1: Practicing EntrepreneurshipEntrepreneurship May Be Different From What You ThinkBeyond the Startup: Ways to Access EntrepreneurshipEntrepreneurship Is a Method That Requires Entrepreneurial ThinkingThe Entrepreneurship Method DescribedEntrepreneurship Takes Deliberate PracticeChapter 2: Activating an Entrepreneurial MindsetWhat Is Mindset?The Entrepreneurial MindsetHow Your "Why Statement" Connects to Your Entrepreneurial MindsetHabits to Practice for an Entrepreneurial MindsetChapter 3: Facilitating Social EntrepreneurshipThe Two Dimensions of Social EntrepreneurshipSocial Entrepreneurs Solve Wicked ProblemsTypes of Social EntrepreneurshipFunding Social VenturesSocial Entrepreneurs and Their StakeholdersMeasuring ImpactChapter 4: Creating and Recognizing New OpportunitiesWhat Is "Opportunity" in Entrepreneurship?Opportunities Start With Thousands of IdeasFour Pathways to Opportunity IdentificationThe IDEATE Method for Creating New OpportunitiesChallenges Moving From Idea to OpportunityChapter 5: Using Design ThinkingWhat Is Design Thinking?Design Thinking Is Human CenteredDesign Thinking Requires EmpathyThe Design-Thinking Process: Five PhasesA Deeper Dive Into Observation and InterviewingService Design ThinkingChapter 6: Building Business ModelsWhat Is a Business Model?The Four Parts of a Business ModelThe Customer Value PropositionDifferent Types of CVPs and Customer SegmentsTwo Canvases, One Business ModelChapter 7: Developing Your CustomersCustomers and MarketsCustomer PsychologyCustomer SegmentationMarket SizingChapter 8: Testing and Experimenting With New IdeasExperiments: What They Are and Why We Do ThemTypes of ExperimentsA Deeper Look at PrototypesThe Scientific Method Applied to EntrepreneurshipInterviewing for Customer FeedbackThe Reward of Gathering Your Own EvidenceChapter 9: Developing Networks and Building TeamsThe Power of NetworksThe Value of NetworksBuilding NetworksNetworking to Build the Founding TeamChapter 10: Creating Revenue ModelsWhat Is a Revenue Model?Generating Revenue From "Free"Revenue and Cost DriversPricing StrategiesCalculating PriceChapter 11: Anticipating FailureFailure and EntrepreneurshipThe Failure SpectrumFear of FailureLearning From FailureUsing Resilience to Overcome FailureChapter 12: Bootstrapping and Crowdfunding for ResourcesWhat Is Bootstrapping?The Bootstrapped StartupCrowdfunding Versus CrowdsourcingCrowdfunding Startups and EntrepreneurshipThe 4 Contexts for CrowdfundingA Quick Guide to Successful CrowdfundingChapter 13: Financing for StartupsWhat Is Equity Financing?The Basics of ValuationAngel InvestorsVenture CapitalistsDue DiligenceSupplement A: Financial Statements and Projections for Startups3 Essential Financial StatementsThe Journey of Cash: The Cash Conversion CycleBuilding Pro Forma Financial StatementsBuilding Assumptions: Operating Policies and Other Key AssumptionsChapter 14: Navigating Legal and IP IssuesLegal ConsiderationsTypes of Legal StructuresIntellectual Property (IP)Global IP TheftHiring EmployeesChapter 15: Engaging Customers Through MarketingThe Basic Principles of MarketingEntrepreneurial MarketingBuilding a BrandDigital MarketingInfluencer MarketingChapter 16: Pitching to LaunchPlanning for PitchingThe Most Common Planning Activities for EntrepreneursThe Questions That Any Type of Planning Document Must AnswerPitches Take Many FormsThe Pitch DeckPitching

SynopsisRecipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)Entrepreneurship: The Practice and Mindsetemphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated Third Editionaids in the development of the entrepreneurial skillset and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills., Entrepreneurshipemphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. The updated Third Editionaids in the development of the entrepreneurial skillset and toolset that can be applied to startups as well as organizations of all kinds., Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Entrepreneurship: The Practice and Mindset emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated Third Edition aids in the development of the entrepreneurial skillset and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills.

LC Classification NumberHB615.N43297 2025