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A FRAMEWORK FOR MARKETING MANAGEMENT 6e Phillip Kotler Keller Paperback
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eBay item number:326087046957
Item specifics
- Condition
- Subject
- Management
- ISBN
- 9780133871319
- Publication Year
- 2015
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Framework for Marketing Management
- Item Height
- 0.4in
- Item Length
- 9.1in
- Publisher
- Pearson Education
- Item Width
- 7.5in
- Item Weight
- 20 Oz
- Number of Pages
- 360 Pages
About this product
Product Information
Key Benefit: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. Key Topics: Defining Marketing for the New Realities; Developing and Implementing Marketing Strategies and Plans; Capturing Marketing Insights and Forecasting Demand; Creating Long-term Loyalty Relationships; Analyzing Consumer and Business Markets; Identifying Market Segments and Targets; Crafting the Brand Positioning; Creating Brand Equity and Driving Growth; Setting Product Strategy and Introducing New Offerings; Designing and Managing Services; Developing Pricing Strategies and Programs; Designing and Managing Integrated Marketing Channels; Managing Retailing, Wholesaling, and Logistics; Designing and Managing Integrated Marketing Communications; Managing Digital Communications; Managing Mass Communications; Managing Personal Communications; Conducting Marketing Responsibly in the Global Economy Market This book is a primer for those looking for a succinct marketing management title.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133871312
ISBN-13
9780133871319
eBay Product ID (ePID)
208638844
Product Key Features
Publication Name
Framework for Marketing Management
Format
Trade Paperback
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
360 Pages
Dimensions
Item Length
9.1in
Item Height
0.4in
Item Width
7.5in
Item Weight
20 Oz
Additional Product Features
Lc Classification Number
Hf5415.13.K636 2016
Edition Number
6
Table of Content
Brief Contents I: Understanding Marketing Management Defining Marketing for the New Realities Developing and Implementing Marketing Strategies and Plans Capturing Marketing Insights and Forecasting Demand II: Connecting with Customers Creating Long-term Loyalty Relationships Analyzing Consumer and Business Markets III: Building Strong Brands Identifying Market Segments and Targets Crafting the Brand Positioning Creating Brand Equity and Driving Growth IV: Shaping the Market Offerings Setting Product Strategy and Introducing New Offerings Designing and Managing Services Developing Pricing Strategies and Programs V: Delivering Value Designing and Managing Integrated Marketing Channels Managing Retailing, Wholesaling, and Logistics VI: Communicating Value Designing and Managing Integrated Marketing Communications Managing Digital Communications Managing Mass Communications Managing Personal Communications VII: Managing the Marketing Organization for Long-Term Success Conducting Marketing Responsibly in the Global Economy
Copyright Date
2016
Topic
Marketing / General
Lccn
2014-044334
Dewey Decimal
658.8
Intended Audience
College Audience
Dewey Edition
23
Genre
Business & Economics
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eBay item number:326087046957
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