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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Double Negative: The Black Image and Popular Culture
ISBN
9781478000549
Subject Area
Social Science, Performing Arts
Publication Name
Double Negative : the Black Image and Popular Culture
Item Length
9 in
Publisher
Duke University Press
Subject
Media Studies, Film / History & Criticism, Ethnic Studies / African American Studies
Publication Year
2018
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
Racquel J. Gates
Item Width
6 in
Item Weight
12.8 Oz
Number of Pages
248 Pages

About this product

Product Information

From the antics of Flavor Flav on Flavor of Love to the brazen behavior of the women on Love & Hip Hop , so-called negative images of African Americans are a recurrent mainstay of contemporary American media representations. In Double Negative Racquel J. Gates examines the generative potential of such images, showing how some of the most disreputable representations of black people in popular media can strategically pose questions about blackness, black culture, and American society in ways that more respectable ones cannot. Rather than falling back on claims that negative portrayals hinder black progress, Gates demonstrates how reality shows such as Basketball Wives , comedians like Katt Williams, and movies like Coming to America play on "negative" images to take up questions of assimilation and upward mobility, provide a respite from the demands of respectability, and explore subversive ideas. By using negativity as a framework to illustrate these texts' social and political work as they reverberate across black culture, Gates opens up new lines of inquiry for black cultural studies.

Product Identifiers

Publisher
Duke University Press
ISBN-10
1478000546
ISBN-13
9781478000549
eBay Product ID (ePID)
240056990

Product Key Features

Author
Racquel J. Gates
Publication Name
Double Negative : the Black Image and Popular Culture
Format
Trade Paperback
Language
English
Subject
Media Studies, Film / History & Criticism, Ethnic Studies / African American Studies
Publication Year
2018
Type
Textbook
Subject Area
Social Science, Performing Arts
Number of Pages
248 Pages

Dimensions

Item Length
9 in
Item Height
0.6 in
Item Width
6 in
Item Weight
12.8 Oz

Additional Product Features

LCCN
2017-059815
Intended Audience
Scholarly & Professional
Lc Classification Number
P94.5.A372u554 2018
Grade from
College Sophomore
Grade to
College Graduate Student
Reviews
Double Negative offers evocative academic insight into past and present representations of black identity., Gates considers not only formal producers of media but also black audiences who engage with these works, successfully arguing for a more nuanced understanding of what makes for black cultural production., In Double Negative , Racquel J. Gates places us in front of image after black image that folks concerned with the 'positive' representation of the race have tried, unsuccessfully, to repress. In the process, this willfully disobedient book challenges us to look at ourselves, as readers--the aesthetic judgments, political assumptions, old anxieties, and surprising pleasures that animate our encounters with blackness on screen., Building on media studies, cultural studies, genre studies, media industry studies, reception studies, film and television formalism, critical race theory, gender theory and queer theory, Gates masterfully shifts the conversation about black image production from one mired in a reductive positive/negative binary to one that demonstrates how 'disreputable' images are productive as a conduit to nuanced discussions about black images., Its potential for broader application across identity studies and the culture/media industries makes Double Negative essential reading., Racquel J. Gates' unpacking of black racial media figures postulates that negative images derived from cultural theorist Stuart Hall's encoding/decoding practice can be reconfigured to provide agency and hybridity to black figures. . . . Recommended. All readers., Double Negative is unique for recovering and giving value to texts that are assumed to be without value. Gates' sharp analysis of how negative images interrogate American society in ways that the more positive ones do not is an important contribution to the fields of media studies, popular culture, and cultural studies., An exciting entry into the academic study of African American media representations. . . . Gates reclaims negative images and foregrounds their importance for understanding hierarchies of media taste and the complexities of minoritarian identity and experience. The result is an evocative and provocative foray into what she calls the 'metaphorical gutter' of representation. . . . Highly accessible and engaging, Double Negative should be required reading for academics, students, and even pop-culture journalists who are interested in the complexities of race, identity, and contemporary media.
Table of Content
Acknowledgments ix Introduction. Negativity and the Black Popular Image 1 1. Eddie Murphy, Coming to America , and Formal Negativity 35 2. Relational Negativity: The Sellout Films of the 1990s 81 3. The Circumstantial Negativity of Halle Berry 114 4. Embracing the Ratchet: Reality Television and Strategic Negativity 142 Conclusion. Empire : A False Negative? 182 Notes 191 Bibliography 211 Index 219
Copyright Date
2018
Dewey Decimal
305.896073
Dewey Edition
23
Illustrated
Yes

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