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Marketing Channels

goodwill_houston
  • (12021)
US $15.85
Condition:
Acceptable
Be the change. All net proceeds from this sale go to charity.
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Located in: Houston, Texas, United States
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eBay item number:325682531992
Last updated on Jun 08, 2024 23:55:55 PDTView all revisionsView all revisions

All net proceeds will support Goodwill Industries of Houston

Goodwill Houston uses donations toward funding our Mission of providing education, training and job opportunities to people with disabilities and other barriers to employment, improving the lives of ...
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Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
ISBN
9780471577485
Subject Area
Business & Economics
Publication Name
Marketing Channels
Publisher
Wiley & Sons, Incorporated, John
Item Length
9.8 in
Subject
Marketing / Multilevel, Marketing / General
Publication Year
1995
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.3 in
Author
Barry Berman
Item Weight
48.3 Oz
Item Width
7.7 in
Number of Pages
736 Pages

About this product

Product Information

This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471577480
ISBN-13
9780471577485
eBay Product ID (ePID)
976993

Product Key Features

Number of Pages
736 Pages
Language
English
Publication Name
Marketing Channels
Publication Year
1995
Subject
Marketing / Multilevel, Marketing / General
Type
Textbook
Subject Area
Business & Economics
Author
Barry Berman
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
48.3 Oz
Item Length
9.8 in
Item Width
7.7 in

Additional Product Features

Edition Number
1
Intended Audience
College Audience
LCCN
95-036680
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
658.8/4
Lc Classification Number
Hf5415.129.B47 1996
Table of Content
AN OVERVIEW OF MARKETING CHANNELS.Marketing Channels: An Introduction.The Channel Environment.MAJOR CHANNEL MEMBERS.Retail Channel Members.Wholesale Channel Members.CHANNEL MANAGEMENT AND THE MARKETING MIX.Relationship Marketing and Customer Service.Physical Distribution Strategy in Channels.Market Research and Information Systems in Channels.Product Management Strategy in Channels.Pricing Strategy in Channels.Promotion Strategy in Channels.CHANNEL PLANNING, COORDINATION, AND ORGANIZATION.Channel Design and Selection.Administrative Structures in Marketing Channels.Channel Power: Conflict and Cooperation.Channels for Services and International Marketing.CHANNEL ASSESSMENT AND CONTROL.Evaluation of Channels.Appendices.Indexes.
Copyright Date
1996

Item description from the seller

goodwill_houston

goodwill_houston

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