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Customer Equity: Building and Managing Relationships as Valuable Assets: New
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Located in: Gulf Breeze, Florida, United States
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About this item
Seller assumes all responsibility for this listing.
eBay item number:325446034112
Item specifics
- Condition
- Pages
- 228
- Publication Date
- 2001-07-01
- ISBN
- 9780875847641
- Book Title
- Customer Equity : Building and Managing Relationships As Valuable ASSETS
- Publisher
- Harvard Business Review Press
- Item Length
- 9.4 in
- Publication Year
- 2001
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Business & Economics
- Topic
- Customer Relations
- Item Weight
- 18.3 Oz
- Item Width
- 6.4 in
- Number of Pages
- 228 Pages
About this product
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
0875847641
ISBN-13
9780875847641
eBay Product ID (ePID)
1836126
Product Key Features
Book Title
Customer Equity : Building and Managing Relationships As Valuable ASSETS
Number of Pages
228 Pages
Language
English
Topic
Customer Relations
Publication Year
2001
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
18.3 Oz
Item Length
9.4 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
00-069709
Dewey Edition
21
Dewey Decimal
658.8/12
Table Of Content
PrefaceAcknowledgmentsCustomer Management: A QuizPart I A New Marketing SystemChapter 1 Managing the Customer as an Asset Chapter 2 Cornerstones of Customer EquityPart II Customer StrategiesChapter 3 Managing Customer Acquisition Chapter 4 Managing Customer Retention Chapter 5 Enhancing Customer Equity through Add-on Selling Chapter 6 Optimizing Customer EquityPart III Managing by Customer Equity Chapter 7 The Marketing Mix Chapter 8 Customer Equity Accounting Chapter 9 Organizing for Customer Equity Chapter 10 The Future of Customer Equity Appendix Issues in Computing Customer EquityNotesIndexAbout the Authors
Synopsis
Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset and defines and shows how to implement customer-centric strategies for long-term customer retention, relationship building and bottom-line intangible value-creation. The book provides tools for managing the customer portfolio across segments and over time so that marketers can lengthen customer life cycles, tailor the marketing mix, optimize cross-functional operations and balance customer acquisition and retention, and considers IT's role in improving all company-customer interactions.
LC Classification Number
HF5415.55.B585 2001
Item description from the seller
Seller feedback (682)
- d***d (202)- Feedback left by buyer.Past 6 monthsVerified purchaseNicely packaged and shipped reasonably quickly. Accurate picture and good price. Unfortunately the shirt is too small, even though it’s marked large. Not their fault.
- 8***c (112)- Feedback left by buyer.Past 6 monthsVerified purchaseThese are the cutest! shipped fast, packed with care, great price, as described.
- i***h (2368)- Feedback left by buyer.Past 6 monthsVerified purchaseShipped quickly, professionally packaged, & as described. Very pleased. Thank you.
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