About this product

Product Identifiers

PublisherBodleian Library

ISBN-101851245405

ISBN-139781851245406

eBay Product ID (ePID)19038506128

Product Key Features

LanguageEnglish

TopicAntiques & Collectibles, Advertising

AuthorJulie Anne Lambert

IllustratorYes

Dimensions

Item Height0.6 In.

Item Length7.7 In.

Item Weight17.3 Oz

Item Width7.7 In.

Additional Product Features

Publication Year2020

Dewey Edition23

FormatTrade Paperback

Book TitleVintage Advertising : An a to Z

Dewey Decimal741.6709

Intended AudienceTrade

Table Of ContentContents Introduction A to Z The John Johnson Collection of Printed Ephemera Further Reading Picture credits Index

SynopsisHow did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family? 'Vintage Advertising: An A to Z' takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past., Taking readers on a journey through the colorful history of advertising, this book showcases one of the most important and extensive collections of printed ephemera in the world to uncover rarely-seen examples of ads, posters, and handbills. How did the advertisers of the past sell electric corsets, carbolic smoke balls, or the first televisions? Which celebrities endorsed which products? How did innovations in printing techniques and design play a part in the evolution of advertising? What can these items tell us about class, transport, war, and even the royal family? Richly illustrated with over one hundred images from the Bodleian Library's John Johnson Collection, Vintage Advertising: An A to Z takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions, with topics arranged alphabetically from Art to Zeitgeist to provide striking, often unexpected, insights into changing culture, politics, and technology. Topics include new fashion trends such as patterned hosiery and the advertisement of new medical treatments, tonics, and devices. These advertisements shed new light on social issues such as the changing roles of women and the rising middle class. Highlighting how nineteenth- and early twentieth-century advertisements often capture the spirit of their age, each page is a rich repository of information, a new piece of the jigsaw puzzle of the past., How did the advertisers of the past sell electric corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family? Vintage Advertising: An A to Z takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past., A fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.

Number of Pages144 pages