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Search Engine Marketing, Inc : Driving Search Traffic to Your Company's Web...
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Located in: San Diego, California, United States
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eBay item number:323760673675
Item specifics
- Condition
- Country/Region of Manufacture
- United States
- Product Type
- Textbook
- ISBN
- 9780131852921
- EAN
- 9780131852921
- Subject Area
- Computers
- Publication Name
- Search Engine Marketing, Inc : Driving Search Traffic to Your Company's Web Site
- Publisher
- Prentice Hall PTR
- Item Length
- 9.3 in
- Subject
- Web / Design
- Publication Year
- 2005
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.1 in
- Item Weight
- 29.3 Oz
- Item Width
- 9.3 in
- Number of Pages
- 592 Pages
About this product
Product Information
For Marketing Management/Strategy courses. Search Engine Marketing, Inc. is a step-by-step guide to setting up and managing a search marketing program , with best practices and tips from two of the world's premier experts .
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0131852922
ISBN-13
9780131852921
eBay Product ID (ePID)
45028913
Product Key Features
Number of Pages
592 Pages
Language
English
Publication Name
Search Engine Marketing, Inc : Driving Search Traffic to Your Company's Web Site
Publication Year
2005
Subject
Web / Design
Type
Textbook
Subject Area
Computers
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
29.3 Oz
Item Length
9.3 in
Item Width
9.3 in
Additional Product Features
LCCN
2005-925506
Dewey Edition
23
Target Audience
Trade
Illustrated
Yes
Dewey Decimal
658.872
Lc Classification Number
Hf5415.1265
Table of Content
Preface. Acknowledgments. I. THE BASICS OF SEARCH MARKETING. 1. Why Search Marketing Is Important and Difficult. 2. How Search Engines Work. 3. How Search Marketing Works. 4. How Searchers Work. II. DEVELOP YOUR SEARCH MARKETING PROGRAM. 5. Identify Your Web Site's Goals. 6. Measure Your Web Site's Success. 7. Measure Your Search Marketing Success. 8. Define Your Search Marketing Strategy. 9. Sell Your Search Marketing Proposal. III. EXECUTE YOUR SEARCH MARKETING PROGRAM. 10. Get Your Site Indexed. 11. Choose Your Target Keywords. 12. Optimize Your Content. 13. Attract Links to Your Site. 14. Optimize Your Paid Search Program. 15. Make Search Marketing Operational. 16. What's Next? Glossary. Index.
Copyright Date
2006
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:323760673675
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US $6.35 | United States | Economy Shipping (USPS Media MailTM) | Estimated between Mon, Jul 1 and Sat, Jul 6 to 43230 |
US $7.99 | United States | Expedited Shipping (USPS Priority Mail Flat Rate Envelope®) | Estimated between Fri, Jun 28 and Wed, Jul 3 to 43230 |
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