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Modern-Day Vikings : A Pracical Guide to Interacting with the Swedes by Christina Johansson Robinowitz and Lisa Werner Carr (2001, Uk-Trade Paper)
AlibrisBooks (472736)
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New Trade paperback
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About this product
Product Identifiers
PublisherBrealey Publishing, Nicholas
ISBN-101877864889
ISBN-139781877864889
eBay Product ID (ePID)1965483
Product Key Features
Book TitleModern-Day Vikings : a Pracical Guide to Interacting with the Swedes
Number of Pages228 Pages
LanguageEnglish
Publication Year2001
TopicEurope / Scandinavia (Finland, Norway, Sweden), Europe / Scandinavia, Swedish
GenreForeign Language Study, Travel, History
AuthorChristina Johansson Robinowitz, Lisa Werner Carr
FormatUk-Trade Paper
Dimensions
Item Height0.5 in
Item Weight10.3 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
SynopsisModern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social. True to its title, Modern-Day Vikings traces some of Sweden's most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden's famous "cradle-to-grave" social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices., "This is the bible for anyone being transferred to Sweden!" - Magnus Moliteus, Executive Director, Invest in Sweden Agency Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social. True to its title, Modern-Day Vikings traces some of Sweden's most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden's famous "cradle-to-grave" social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices.
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