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Small The Tiny Clues That Uncover Huge Trends
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eBay item number:315372923156
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9781250080684
- Book Title
- Small Data : the Tiny Clues That Uncover Huge Trends
- Publisher
- St. Martin's Press
- Item Length
- 9.5 in
- Publication Year
- 2016
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Consumer Behavior, Reference
- Item Weight
- 15.2 Oz
- Item Width
- 6.4 in
- Number of Pages
- 256 Pages
About this product
Product Identifiers
Publisher
St. Martin's Press
ISBN-10
1250080681
ISBN-13
9781250080684
eBay Product ID (ePID)
211732491
Product Key Features
Book Title
Small Data : the Tiny Clues That Uncover Huge Trends
Number of Pages
256 Pages
Language
English
Publication Year
2016
Topic
Marketing / General, Consumer Behavior, Reference
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
15.2 Oz
Item Length
9.5 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2015-030202
Dewey Edition
23
Reviews
*Named one of the "Most Important Books of 2016" by Inc.* *A Forbes 2016 "Must Read Business Book"* *Named a "Book Retailers Should Read in 2016" by Shelf Awareness* "Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas." -- Kirkus "In today's business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. ... In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." --from the foreword by Chip Heath "Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI,' this book is your kind of candy." --Paco Underhill, author, Why We Buy "Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work." --Seth Godin, author, Purple Cow "Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." --Robert Cialdini, author of Influence "Interesting reflections about enduring human difference in an increasingly homogenised world."--Andrew Hill, The Financial Times, "In today's business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. ... In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." --from the foreword by Chip Heath "Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI,' this book is your kind of candy." --Paco Underhill, author, Why We Buy "Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work." --Seth Godin, author, Purple Cow "Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." --Robert Cialdini, author of Influence, PRAISE FOR BUYOLOGY :"Lindstrom... has an original, inquisitive mind... His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products." -Time "Lindstrom's research should be of interest to any company launching a new product or brand." -USA Today, *A New York Times bestseller* *Named one of the "Best Business Books of 2016" by strategy + business* *Named one of the "Most Important Books of 2016" by Inc.* *A Forbes 2016 "Must Read Business Book"* *Named a "Book Retailers Should Read in 2016" by Shelf Awareness* "Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas." -- Kirkus "In today's business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. ... In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." --from the foreword by Chip Heath "Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI,' this book is your kind of candy." --Paco Underhill, author, Why We Buy "Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work." --Seth Godin, author, Purple Cow "Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." --Robert Cialdini, author of Influence "Interesting reflections about enduring human difference in an increasingly homogenised world."--Andrew Hill, The Financial Times, "Martin's best book to date, a personal, intuitive, powerful way to look at making an impact with your work." --Seth Godin, author, Purple Cow, *Named one of the "Most Important Books of 2016" by Inc.* *A Forbes 2016 "Must Read Business Book"* *Named a "Book Retailers Should Read in 2016" by Shelf Awareness* "Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas." -- Kirkus "In today's business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. ... In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." --from the foreword by Chip Heath "Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI,' this book is your kind of candy." --Paco Underhill, author, Why We Buy "Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work." --Seth Godin, author, Purple Cow "Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." --Robert Cialdini, author of Influence, *A New York Times bestseller* *Named one of the "Most Important Books of 2016" by Inc.* *A Forbes 2016 "Must Read Business Book"* *Named a "Book Retailers Should Read in 2016" by Shelf Awareness* "Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas." -- Kirkus "In today's business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. ... In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." --from the foreword by Chip Heath "Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI,' this book is your kind of candy." --Paco Underhill, author, Why We Buy "Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work." --Seth Godin, author, Purple Cow "Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." --Robert Cialdini, author of Influence "Interesting reflections about enduring human difference in an increasingly homogenised world."--Andrew Hill, The Financial Times, "Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI,' this book is your kind of candy." --Pac Underhill, author, Why We Buy "Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work." --Seth Godin, author, Purple Cow, "Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI,' this book is your kind of candy." --Paco Underhill, author, Why We Buy "Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work." --Seth Godin, author, Purple Cow, "Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas." -- Kirkus "In today's business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. ... In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." --from the foreword by Chip Heath "Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI,' this book is your kind of candy." --Paco Underhill, author, Why We Buy "Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work." --Seth Godin, author, Purple Cow "Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." --Robert Cialdini, author of Influence
Dewey Decimal
658.8/342
Table Of Content
Contents Foreword by Chip Heath Introduction 1 Fanning Desire: How Siberian Refrigerator Doors and a Saudi Arabian Mall Created a Revolutionary Website for Russian Women 2 Sausage, Chicken and the Pursuit of Real Happiness: Transforming the Future of How We Shop for Food 3 The United Colors of India: Selling Breakfast Cereal to Two Generations of Warring Women 4 Getting a Bead on Weight Loss (with Help from Fast Food, a Middle Eastern Movie Theater and a Hotel Lap Pool) 5 How Horses, Shirt Collars and Religious Belief Helped Recarbonate a Struggling Brazilian Beer 6 The Case of the Missing Hand Cream: How Selfies Smoothed the Way for an In-Store Fashion Revolution 7 Sleeping without a Bedspread: Charred Paper, Toy Cars and Pixie Dust Help Decipher the Meaning of "Quality" in China 8 A Glimpse Behind the Scenes: Incorporating Small Data into Your Business and Life Acknowledgments Notes Index
Synopsis
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing, Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn... - How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound. - How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround. - How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. - How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries. - How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. - How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum., Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn... * How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound. * How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround. * How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. * How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries. * How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. * How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
LC Classification Number
HF5415.32.L5576 2016
Item description from the seller
Seller feedback (1,060)
- a***s (524)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent transaction! Item exactly as described, well-packaged, and shipped quickly. Great communication. Would definitely buy from this seller again. A+++Pack of 5 Pieces, DMM-44 Multimeter Replacement Fuse (#314273975186)
- b***c (3)- Feedback left by buyer.Past 6 monthsVerified purchasei lolololoved this deck!! the seller was exceptional, it came so well packed in a box and wrapped with bubble wrap and newspaper. the deck is exactly what i wanted, great quality, brand new, so so nice! im so happy! also not related, but it was so cute to see the newspaper used to wrap the deck, since i live outside the US i had fun checking it out!
- t***k (85)- Feedback left by buyer.Past monthVerified purchasePackaged well, decent shipping speed. Ring condition was as described and pictures matched. Thanks
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Seller feedback (1,060)
- a***s (524)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent transaction! Item exactly as described, well-packaged, and shipped quickly. Great communication. Would definitely buy from this seller again. A+++Pack of 5 Pieces, DMM-44 Multimeter Replacement Fuse (#314273975186)
- b***c (3)- Feedback left by buyer.Past 6 monthsVerified purchasei lolololoved this deck!! the seller was exceptional, it came so well packed in a box and wrapped with bubble wrap and newspaper. the deck is exactly what i wanted, great quality, brand new, so so nice! im so happy! also not related, but it was so cute to see the newspaper used to wrap the deck, since i live outside the US i had fun checking it out!
- t***k (85)- Feedback left by buyer.Past monthVerified purchasePackaged well, decent shipping speed. Ring condition was as described and pictures matched. Thanks