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Marketing Management Hardcover Philip Kotler

Free US Delivery | ISBN:0130336297
Better World Books
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Last updated on May 24, 2024 08:24:20 PDTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Used book that is in clean, average condition without any missing pages. 100% Money-Back Guarantee.”
Book Title
Marketing Management Hardcover Philip Kotler
ISBN
9780130336293
Publication Year
2002
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Marketing Management
Item Height
1.3in
Author
Philip Kotler
Item Length
10.3in
Publisher
Prentice Hall PTR
Item Width
8.3in
Item Weight
55.5 Oz
Number of Pages
768 Pages

About this product

Product Information

The Internet and its uses and effects. Demand chain and supply chain management. Customer relationship management and partner relationship management. Alternative go-to-market channels. Brand building and brand asset management. Boxed Features This edition also has three box series: - New Feature Marketing for the New Economy - Marketing Memos - Marketing Insights End-of-Chapter Exercises - New Marketing Debate Each chapter now features a question asking students to take sides on an issue. - New Online Marketing Today exercises focus on e-business and e-commerce, and send students to the company Web site to complete the assignment. - Marketing and Advertising exercises focus on real companies and include the ads; they give the student practice in analyzing the marketing objectives advertising is intended to realize. - You're the Marketer asks students to make a formal marketing plan using the hypothetical example of the Sonic PDA from chapter 4; it is linked to the Marketing Plan Pro software and the Marketing Plan Pro supplement. - Managerial Orientation. This book focuses on the major decisions marketing managers and top management face in their efforts to harmonize the organi

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0130336297
ISBN-13
9780130336293
eBay Product ID (ePID)
128432744

Product Key Features

Author
Philip Kotler
Publication Name
Marketing Management
Format
Hardcover
Language
English
Publication Year
2002
Type
Textbook
Number of Pages
768 Pages

Dimensions

Item Length
10.3in
Item Height
1.3in
Item Width
8.3in
Item Weight
55.5 Oz

Additional Product Features

Lc Classification Number
Hf5415.13.K64 2003
Edition Number
11
Table of Content
1. Defining Marketing for the 21st Century. 2. Adapting Marketing to the New Economy. 3. Building Customer Satisfaction, Value, and Retention. 4. Winning Markets through Market-Oriented Strategic Planning. 5. Gathering Information and Measuring Market Demand. 6. Scanning the Marketing Environment. 7. Analyzing Consumer Markets and Buyer Behavior. 8. Analyzing Business Markets and Business Buying Behavior. 9. Dealing with the Competition. 10. Identifying Market Segments and Selecting Target Markets. 11. Positioning and Differentiating the Market Offering through the Product Life Cycle. 12. Developing New Market Offerings. 13. Designing Global Market Offerings. 14. Setting the Product and Branding Strategy. 15. Designing and Managing Services. 16. Developing Price Strategies and Programs. 17. Designing and Managing Value Networks and Marketing Channels. 18. Managing Retailing, Wholesaling, and Market Logistics. 19. Managing Integrated Marketing Communications. 20. Managing Advertising, Sales Promotion, Public Relations, and Direct Marketing. 21. Managing the Sales Force. 22. Managing the Total Marketing Effort.
Copyright Date
2003
Target Audience
College Audience
Topic
Marketing / General
Lccn
2002-022481
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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