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The Social Media Management Handbook by Wollan, Robert, Good Book
US $4.31
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“This is a used book in good condition and may show some signs of use or wear .”
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Located in: Tontitown, Arkansas, United States
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eBay item number:315175125392
Item specifics
- Condition
- Good
- Seller Notes
- “This is a used book in good condition and may show some signs of use or wear .”
- ISBN
- 9780470651247
- Book Title
- Social Media Management Handbook : Everything You Need to Know to Get Social Media Working in Your Business
- Item Length
- 9.3in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2in
- Genre
- Computers, Business & Economics
- Topic
- Business Communication / General, Web / Social Media, E-Commerce / Internet Marketing, Management
- Item Width
- 6.3in
- Item Weight
- 19.7 Oz
- Number of Pages
- 352 Pages
About this product
Product Information
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470651245
ISBN-13
9780470651247
eBay Product ID (ePID)
92476101
Product Key Features
Book Title
Social Media Management Handbook : Everything You Need to Know to Get Social Media Working in Your Business
Format
Hardcover
Language
English
Topic
Business Communication / General, Web / Social Media, E-Commerce / Internet Marketing, Management
Publication Year
2011
Genre
Computers, Business & Economics
Number of Pages
352 Pages
Dimensions
Item Length
9.3in
Item Height
1.2in
Item Width
6.3in
Item Weight
19.7 Oz
Additional Product Features
Lc Classification Number
Hd30.3
Reviews
'Well worth a read if you are thinking of going down the social media road .' (HR Magazine, June 2011). '…provides a complete toolbox for defining and practicing a coherent social-media strategy.' (EFMA Journal, June 2011). 'A breezy read, the compelling discussion by the authors makes a solid case for corporations to revamp their views and policies on social media' Human Resources
Table of Content
Introduction: What is Social Media? ix I Social Media Strategy for Organizations 1 1 The Power and Business Risks of Social Media 3 Nick Smith and Robert Wollan 2 How to Develop a Social Media Strategy 16 Chris Boudreaux 3 Social Media ROI: New Metrics for Customer Health 36 Kevin Quiring 4 Selling Social Media within the Organization 54 Robert Wollan II Marketing and Sales in Social Media 65 5 Social Media and the Voice of the Customer 67 Chris Zinner and Catherine Zhou 6 Integrating Social CRM Insights into the Customer Analytics Function 91 Rayid Ghani and Sarah Bentley 7 Using Social Media to Drive Product Development and Find New Services to Sell 104 Adi Alon and A.J. Gupta 8 Social Community Marketing and Selling 120 Robert Wollan and Andr_e Trochymiuk III Customer Service and Support with Social Media 139 9 Using Social Media in Customer Service and Support 141 Stephanie Sadowski 10 Social Media: Responding to Customer Complaints 160 Todd R. Wagner 11 Staying Out of Trouble: Complying with FTC Disclosures 175 Chris Boudreaux IV Beyond the ''Pilot'' Phase: The Core Components of the Agile Digital Enterprise 187 12 Creating and Implementing a Social Media Technology Platform 189 Anatoly Roytman and Joseph Hughes 13 Social CRM on the Move: Mobility Implications for Social Media Programs 209 Greg Jenko, Lars Kamp, and Saj Usman 14 New Rules for Tools: IT Infrastructure Implications and Options for Supporting Enterprise Social Media 220 Robert Wollan and Kelly Dempski V Empowering Employees for Social Media Success 231 15 Culture Traits, Employee Incentives, and Training 233 Christine Eberle 16 New Roles and Responsibilities 250 Chris Zinner and Vanessa Godshalk 17 Social Media Policies 274 Chris Boudreaux 18 Social Media, Collaboration, and Value Creation in Organizations 286 Robert J. Thomas Appendix 1 299 Appendix 2 301 Notes 307 Index 315
Copyright Date
2011
Lccn
2010-037011
Dewey Decimal
658.872
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:315175125392
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