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The Naked Consumer: How Our Private Li..., Larson, Erik

worldofbooksinc
  • (206091)
US $7.69
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eBay item number:314621789252
Last updated on Jun 17, 2024 11:55:02 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
The Naked Consumer: How Our Private Lives Become Public Commod...
ISBN
0140233032
EAN
9780140233032
Date of Publication
19940201
Release Title
The Naked Consumer: How Our Private Lives Become Public Commod...
Artist
Larson, Erik
Brand
N/A
Colour
N/A
Subject Area
Business & Economics, Référence
Publication Name
Naked Consumer : How Our Private Lives Become Public Commodities
Publisher
Penguin Publishing Group
Item Length
7.7 in
Subject
Consumer Guides, Business Ethics, Consumer Behavior, Marketing / Research
Publication Year
1994
Type
Not Available
Format
Uk-B Format Paperback
Language
English
Item Height
0.6 in
Author
Erik Larson
Item Weight
8.3 Oz
Item Width
5.1 in
Number of Pages
288 Pages

About this product

Product Information

After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
0140233032
ISBN-13
9780140233032
eBay Product ID (ePID)
51000

Product Key Features

Number of Pages
288 Pages
Language
English
Publication Name
Naked Consumer : How Our Private Lives Become Public Commodities
Publication Year
1994
Subject
Consumer Guides, Business Ethics, Consumer Behavior, Marketing / Research
Type
Not Available
Subject Area
Business & Economics, Référence
Author
Erik Larson
Format
Uk-B Format Paperback

Dimensions

Item Height
0.6 in
Item Weight
8.3 Oz
Item Length
7.7 in
Item Width
5.1 in

Additional Product Features

Intended Audience
Trade

Item description from the seller

worldofbooksinc

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  • by norberthotrod
    Jan 17, 2019

    Good book! I like Erick Larson. He does his research well Have his other books.

    Good book!!

    Verified purchase: YesCondition: Pre-OwnedSold by: discover-books

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