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Tuned In: Uncover the Extraordinary Opportunities That Lead to B
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eBay item number:314543535515
Item specifics
- Condition
- Title
- Tuned In: Uncover the Extraordinary Opportunities That Lead to B
- ISBN
- 9780470260364
- EAN
- 9780470260364
- Book Title
- Tuned in : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
- Item Length
- 9.1in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2008
- Format
- Hardcover
- Language
- English
- Item Height
- 1in
- Genre
- Business & Economics
- Topic
- Personal Success, Sales & Selling / General
- Item Width
- 6in
- Item Weight
- 16 Oz
- Number of Pages
- 224 Pages
About this product
Product Information
Do you resonate in your market? When it comes to creating and bringing new offerings to market, "tuned out" organizations get it wrong. They ignore the signals that reveal which problems buyers want solved and which solutions they will happily pay for. "Tuned in" organizations, on the other hand, take a radically different approach. They tap into the wider mind of the market and connect deeply to what their buyers value most, creating breakthrough offerings called "resonators." These resonators offer value so immediately apparent that they seem to sell themselves. Tuned In shows you six simple, yet powerful, steps to creating products, services, or ideas that resonate right out of the gate. Uncover Opportunities Others Dont See "When companies think they know what customers need, it invariably ends badly. Tuned In shows step by step how to create unique products and services in areas that established organizations fail to recognize." Rob McGovern, founder of CareerBuilder.com, and Chairman and CEO of Jobfox.com Gain a Sustainable Competitive Edge "This is a unique and fresh approach to how todays fortunes are made." Rick Page, author of the #1 sales bestseller Hope Is Not a Strategy The Real Difference Maker "The most important thing a CEO has to do is make sure his or her company is, and stays, tuned in. There are ongoing challenges with people, culture, strategy, and execution, but the real difference maker is consistently producing products and services the market loves." Steve Bennett, former CEO of Intuit Inc. Build Deep Connections with Your Market " Tuned In is a straightforward, commonsense approach to making connections with the marketplace. Authors Stull, Myers, and Scott have given us a great reminder of what so many established stars, and those on their way, already know: find out what your fans want, and find a way to give it to them." Jody Nachtigal, Personal Manager at Arcadia Group Management, and Co-President of Kissing Booth Music
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047026036x
ISBN-13
9780470260364
eBay Product ID (ePID)
15038312633
Product Key Features
Book Title
Tuned in : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Format
Hardcover
Language
English
Topic
Personal Success, Sales & Selling / General
Publication Year
2008
Genre
Business & Economics
Number of Pages
224 Pages
Dimensions
Item Length
9.1in
Item Height
1in
Item Width
6in
Item Weight
16 Oz
Additional Product Features
Lc Classification Number
Hf5386.S886 2008
Reviews
This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) ( Publishers Weekly , April 7, 2008) "...helpful summaries...lively read for sales and marketing departments" (Training & Coaching Today, September), This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) (Publishers Weekly, April 7, 2008), "...it is hard to disagree with anything the authors say." Financial Times Thursday 4th September 2008 "...it has a lot of very relevant business examples...I highly recommend this book to anyone " (Journal of Innovation Management, July 2009)
Copyright Date
2008
Lccn
2007-051634
Dewey Decimal
658.4/09
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:314543535515
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| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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| Free shipping | Free | United States | Economy Shipping (USPS Media MailTM) | Estimated between Mon, Jun 3 and Fri, Jun 7 to 43230 |
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| Will usually ship within 2 business days of receiving cleared payment. |
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| After receiving the item, contact seller within | Refund will be given as | Return shipping |
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| 30 days | Money Back | Buyer pays for return shipping |
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s***t (198)- Feedback left by buyer.
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Prompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!
-***u (1362)- Feedback left by buyer.
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Description of item was very accurate. Price and shipping costs were reasonable. Items were well packaged. and arrived promptly in good condition. Communication is clear and prompt. Would buy from this seller again.
i***y (417)- Feedback left by buyer.
Past 6 months
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This seller has excellent prices, communications, packaging and very fast shipping. The book was exactly as described and I would definitely buy from this seller again. Note to seller; Thank you!
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