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The Evolution of Media
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Condition:
“Minimal wear. The binding is tight. The pages are free of markings.”
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Located in: Diamond Springs, California, United States
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Estimated between Fri, Jun 7 and Mon, Jun 10 to 43230
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eBay item number:314474826579
Item specifics
- Condition
- Very Good
- Seller Notes
- “Minimal wear. The binding is tight. The pages are free of markings.”
- ISBN
- 9780742554818
- Publication Year
- 2006
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Evolution of Media
- Item Height
- 0.9in
- Item Length
- 9.3in
- Publisher
- Rowman & Littlefield Publishers, Incorporated
- Item Width
- 6.1in
- Item Weight
- 15.7 Oz
- Number of Pages
- 214 Pages
About this product
Product Information
A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media.
Product Identifiers
Publisher
Rowman & Littlefield Publishers, Incorporated
ISBN-10
0742554813
ISBN-13
9780742554818
eBay Product ID (ePID)
56969972
Product Key Features
Publication Name
Evolution of Media
Format
Hardcover
Language
English
Publication Year
2006
Type
Textbook
Number of Pages
214 Pages
Dimensions
Item Length
9.3in
Item Height
0.9in
Item Width
6.1in
Item Weight
15.7 Oz
Additional Product Features
Lc Classification Number
P96.T42n65 2006
Reviews
Noll's book does nor lend itself well to comparisons becuse the focus is neither new media nor old but media evolution. As such, it is unique. Recommended., The Evolution of Media demystifies the technology of communications "old and new. In his own clear style, avoiding hype and futurology, Michael Noll provides an understanding of the fundamental principles that are essential for all who study communication and media in the twenty-first century., A path-breaking and enormously suggestive study of communication media written by someone who uniquely understands and explains both the technologies involved and their social, cultural, and economic implications., No better brief treatment of the subject of communication media exists than what Noll offers in these pages. Noll, a highly regarded expert, provides a sure-footed guide to what the student or concerned citizen needs to know about the technical base and rapidly changing nature of today's media systems. His five-factor model captures the strategic dimensions that need to be considered in evaluations of business choices and regulatory regimes for communication media., Clearly, this stimulating and thought-provoking offering--though small in length--is large in scope. I concur with the author on its dual purposes, evident in the informative treatment of media past, present, and future. Rich descriptions and explanations, plus illustrations, augment an excellent contribution to this literature in terms of content, organization, and readability. Also has a very interesting appendix (tech tutorial). Indeed, an expert's view!, The Evolution of Media demystifies the technology of communications--old and new. In his own clear style, avoiding hype and futurology, Michael Noll provides an understanding of the fundamental principles that are essential for all who study communication and media in the twenty-first century.
Table of Content
Chapter 1 1 Introduction Part 2 Part I: Understanding Communication Media Chapter 3 2 The Written Word: From Printing to the Internet Chapter 4 3 The World of Audio Chapter 5 4 Still and Moving Images Part 6 Part II: Comparing Media Chapter 7 5 A Taxonomy of Communication Media Chapter 8 6 The Modality, Purpose, and Interactivity of Communication Chapter 9 7 Technology Chapter 10 8 Consumer Perspectives Chapter 11 9 Media Comparisons Chapter 12 10 Bandwidth Part 13 Part III: Analyzing Media Chapter 14 11 Services Chapter 15 12 Computer Communication Chapter 16 13 Content and Conduits Chapter 17 14 Enhancements Chapter 18 15 Convergence Chapter 19 16 Industry Structure Part 20 Part IV: Thinking Strategically Chapter 21 17 Five Factors for Shaping the Future Chapter 22 18 Historical Perspectives Chapter 23 19 Using the Five Factors Chapter 24 Appendix: Technology Tutorial Chapter 25 Bibliography
Copyright Date
2006
Topic
Communication Studies, Media Studies
Lccn
2006-024496
Dewey Decimal
302.2309
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Language Arts & Disciplines, Social Science
Item description from the seller
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eBay item number:314474826579
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Diamond Springs, California, United States
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