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Go To Market Strategy - 9780750674607
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Located in: Aldershot, United Kingdom
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eBay item number:314129959806
Item specifics
- Condition
- Book Title
- Go To Market Strategy
- ISBN
- 9780750674607
- Publication Year
- 2002
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Go to Market Strategy
- Item Height
- 234mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 156mm
- Subject
- Marketing
- Item Weight
- 590g
- Number of Pages
- 310 Pages
About this product
Product Information
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions: * Which markets offer the best opportunities for profitable growth? * What do my target customers need? How can I do a lot more business with them? * What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? * Do I have the right product or solution? How can I create broader customer interest in my offerings? * Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780750674607
eBay Product ID (ePID)
91422402
Product Key Features
Publication Name
Go to Market Strategy
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
310 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
590g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 976952259
Seller assumes all responsibility for this listing.
eBay item number:314129959806
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Item location:
Aldershot, United Kingdom
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| Shipping and handling | Import charges | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| GBP 22.72 (approx US $28.88) | See import charges at checkout | United States | Expedited Shipping (International Priority Shipping) | Estimated between Thu, Jun 6 and Thu, Jun 13 to 43230 |
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| Will usually ship within 3 business days of receiving cleared payment. |
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Fantastic professional seller, great communication and best Price! Arrived fast perfectly packaged and brand new as described. Very happy, really adds to my collection thank you!
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