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Pay-Per-Click Hour a Day by Szetela New 9780470488676 Fast Free Shipping+=
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Located in: NY, United States
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Estimated between Mon, Jun 3 and Fri, Jun 7 to 43230
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eBay item number:313264583599
Item specifics
- Condition
- PublishedOn
- 2010-07-16
- ISBN
- 9780470488676
- EAN
- 9780470488676
- Publication Year
- 2010
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Pay-Per-Click Search Engine Marketing : an Hour a Day
- Item Height
- 0.9in
- Item Length
- 9.2in
- Publisher
- Wiley & Sons, Incorporated, John
- Item Width
- 7.4in
- Item Weight
- 22.8 Oz
- Number of Pages
- 432 Pages
About this product
Product Information
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the sponsored results on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470488670
ISBN-13
9780470488676
eBay Product ID (ePID)
102878744
Product Key Features
Publication Name
Pay-Per-Click Search Engine Marketing : an Hour a Day
Format
Trade Paperback
Language
English
Publication Year
2010
Type
Textbook
Number of Pages
432 Pages
Dimensions
Item Length
9.2in
Item Height
0.9in
Item Width
7.4in
Item Weight
22.8 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265
Edition Number
2
Table of Content
1 The Art and Science of PPC Advertising. 2 How the PPC Machine Works. 3 Core PPC Skills and Objectives. 4 Month 1 -- Research Keywords and Establish Campaign Structure. 5 Month 2 -- Create Great PPC Ads. 6 Month 3 -- Design Effective Landing Pages. 7 Month 4 -- Advertise on the Content Network. 8 Month 5 -- Launch Your Campaign. 9 Month 6 -- Optimize Your Campaign. 10 Month 7 -- Test Ads Using Advanced Techniques. 11 Month 8 -- Test and Optimize Landing Pages. 12 Month 9 -- Migrate Your Campaign to Microsoft and Yahoo!
Copyright Date
2010
Topic
Internet / General, E-Commerce / Internet Marketing, Web / Search Engines
Lccn
2010-018066
Dewey Decimal
658.872
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:313264583599
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| 30 days | Money Back | Buyer pays for return shipping |
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Prompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!
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This seller has excellent prices, communications, packaging and very fast shipping. The book was exactly as described and I would definitely buy from this seller again. Note to seller; Thank you!