The Complete Guide to Book Marketing by

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Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
““Book is in typical used-Good Condition. Will show signs of wear to cover and/or pages. There may ...
Book Title
The Complete Guide to Book Marketing
Narrative Type
Nonfiction
MPN
n/a
Intended Audience
Adult
Inscribed
NO
California Prop 65 Warning
n/a
Series
A to Z
Educational Level
Adult & Further Education
Personalized
No
Level
Beginner, Intermediate, Business
Features
1st Edition
Genre
Specialty Boutique
Topic
Writing, Research & Publishing Guides
Country/Region of Manufacture
United States
ISBN
9781581150285
Subject Area
Language Arts & Disciplines, Business & Economics
Publication Name
Complete Guide to Book Marketing
Publisher
Skyhorse Publishing Company, Incorporated
Item Length
9 in
Subject
Marketing / General, Publishing
Publication Year
1999
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.7 in
Author
David Cole
Item Weight
13 Oz
Item Width
6 in
Number of Pages
288 Pages
Category

About this product

Product Identifiers

Publisher
Skyhorse Publishing Company, Incorporated
ISBN-10
1581150288
ISBN-13
9781581150285
eBay Product ID (ePID)
658176

Product Key Features

Number of Pages
288 Pages
Language
English
Publication Name
Complete Guide to Book Marketing
Publication Year
1999
Subject
Marketing / General, Publishing
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Author
David Cole
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
13 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
98-074530
Dewey Edition
22
TitleLeading
The
Illustrated
Yes
Dewey Decimal
002/.068/8
Synopsis
This guide to all aspects of book marketing emphasizes practical strategies for reaching the largest possible markets and shows publishers how to create cost-effective programmes suitable to their individual titles. Chapters cover: building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing an effective publicity campaign. An appendix provides a marketing timeline and checklist, a list of helpful organizations and useful tools of the book trade, plus sample press releases, direct mail letters and pitch letters.

Item description from the seller

About this seller

Shipping Stars

100% positive feedback2.7K items sold

Joined Dec 2018
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We are a family store, selling everything and anything you can think of. Each of us has a favorite category and will do our best to keep our inventory interesting and varied! Check it out, and let us ...
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Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable shipping cost
4.9
Shipping speed
5.0
Communication
5.0

Seller feedback (851)

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  • s***p (210)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    First time purchase from this seller, and I'd buy from them again. Book was nicely packaged to keep it secure during travel. As a lifelong bibliophile, I appreciate sellers who care about the books they send out. Condition was as described, and I believe that the photo in the listing was the same as the book I received: no stock photo used. Item shipped the same day as purchase, and arrived in 6 days, including a Sunday and a holiday.
  • e***k (1685)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Fantastic Seller! Very Fast and Professional Service. Book arrived safely-well packed, Shipped Fast, Great Communication, Excellent Price, and Book as described/pictured-Great condition! Highly Recommend This Seller! Thank you!
  • i***m (2)- Feedback left by buyer.
    Past year
    Verified purchase
    I was quite surprised with how well packaged my item was! It was sealed tightly in it's own plastic bag on top of the plentiful amount of bubble wrap included. It was at a fair price and the cost of shipping was about right for the item. It was in mint condition just as described. The only setback was the shipping being pushed back due to poor weather but this neither the fault of the seller or the shipping company. Otherwise, everything was great and I'm happy with the product!