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Know Your Onions: Corporate Identity : Get Your Head Around Corporate Identity Design and Deliver One Like the Big Boys by Drew de Soto (2020, Trade Paperback)

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Know Your Onions: Corporate Identity: Get your head around corporate identity design and deliver one like the big boys by de Soto, Drew [Paperback]

About this product

Product Identifiers

PublisherBis B.V., Uitgeverij (Bis Publishers)

ISBN-10906369539X

ISBN-139789063695392

eBay Product ID (ePID)15038657389

Product Key Features

Book TitleKnow Your Onions: Corporate Identity : Get Your Head Around Corporate Identity Design and Deliver One Like the Big Boys

Number of Pages244 Pages

LanguageEnglish

Publication Year2020

TopicMarketing / General, Graphic Arts / Branding & Logo Design, Management

GenreDesign, Business & Economics

AuthorDrew De Soto

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight0.4 Oz

Item Length8.2 in

Item Width6.3 in

Additional Product Features

Intended AudienceTrade

SynopsisNot all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference. If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you. This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills., Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions Corporate Identity is a broad introduction on identity design (not branding - don t worry, you ll learn the difference). If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn t the book for you.This book is for graphic designers and people who commission corporate identity projects and want to understand the process and how to deliver one, be it new to the sector or honing their skills.