About this product

Product Identifiers

PublisherQuarto Publishing Group USA

ISBN-101592532349

ISBN-139781592532346

eBay Product ID (ePID)48660916

Product Key Features

Book TitleLogo Design Workbook : a Hands-On Guide to Creating Logos

Number of Pages240 Pages

LanguageEnglish

TopicGraphic Arts / Branding & Logo Design, Graphic Arts / Commercial & Corporate, Graphic Arts / Advertising

Publication Year2006

IllustratorYes

GenreDesign

TypeWorkbook

AuthorNoreen Morioka, Sean Adams

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight30.2 Oz

Item Length9 in

Item Width9 in

Additional Product Features

Intended AudienceTrade

Edition DescriptionWorkbook

SynopsisLogo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results., Logo Design Workbook focuses on creating powerful logo designs and answers the question, What makes a logo work?In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results., Breaks down the process of creating a logo into methodical steps so designers can execute each element strategically and successfully. It also provides advice and tips that explain what makes a logo work and why.

LC Classification NumberNC1002.L63A3 2006

As told toStone, Terry