Mass Media Research: An Introduction Paperback Wimmer Roger D. Cengage 10th Ed.

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Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Book Title
Mass Media Research: An Introduction
Subject
Business Communication / General, Media Studies, Industries / Media & Communications, General
ISBN
9781133307334
Subject Area
Social Science, Business & Economics
Publication Name
Mass Media Research
Publisher
Wadsworth
Item Length
9.1 in
Publication Year
2013
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.7 in
Author
Roger D. Wimmer, Joseph R. Dominick
Features
Revised
Item Weight
27.3 Oz
Item Width
7.4 in
Number of Pages
496 Pages
Category

About this product

Product Identifiers

Publisher
Wadsworth
ISBN-10
1133307337
ISBN-13
9781133307334
eBay Product ID (ePID)
117336898

Product Key Features

Number of Pages
496 Pages
Publication Name
Mass Media Research
Language
English
Publication Year
2013
Subject
Business Communication / General, Media Studies, Industries / Media & Communications, General
Features
Revised
Type
Textbook
Author
Roger D. Wimmer, Joseph R. Dominick
Subject Area
Social Science, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
27.3 Oz
Item Length
9.1 in
Item Width
7.4 in

Additional Product Features

Edition Number
10
Intended Audience
College Audience
Dewey Edition
22
Dewey Decimal
302.23072
Edition Description
Revised edition
Table Of Content
Preface. PART I: THE RESEARCH PROCESS. 1. Science and Research. 2. Elements of Research. 3. Research Ethics. 4. Sampling. PART II: RESEARCH APPROACHES. 5. Qualitative Research Methods. 6. Content Analysis. 7. Survey Research. 8. Longitudinal Research. 9. Experimental Research. PART III: DATA ANALYSIS. 10. Introduction to Statistics. 11. Hypothesis Testing. 12. Basic Statistical Procedures. PART IV: RESEARCH APPLICATIONS. 13. Newspaper and Magazine Research. 14. Research in the Electronic Media. 15. Research in Advertising. 16. Research in Public Relations. Appendix Tables. Glossary. Name Index. Subject Index.
Synopsis
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac., Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.

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4.3
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  • by ethasargean-0
    Jan 23, 2019

    it works for the price

    Works for a cheap version of the text book needed for college level courses, however it is different from the United States version making it somewhat hard to find the right reading section. That might just be me though

    Verified purchase: YesCondition: NewSold by: dunkin_bookstore

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