Picture 1 of 2
Picture 1 of 2
The Marketing of the President: Poli... by I. Newman, Bruce Paperback / softback
FREE US DELIVERY | ISBN: 0803951388 | Quality Books
US $6.90
Condition:
Shipping:
Located in: Florida, United States
Delivery:
Estimated between Fri, Jun 28 and Tue, Jul 2 to 43230
Includes 7 business days handling time after receipt of cleared payment.
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:304807432168
Item specifics
- Condition
- ISBN
- 0803951388
- EAN
- 9780803951389
- Release Title
- The Marketing of the President: Political Marketing as Campaig...
- Artist
- I. Newman, Bruce
- Brand
- N/A
- Colour
- N/A
- Book Title
- The Marketing of the President: Political Marketing as Campaig...
- Subject Area
- Business & Economics, Political Science
- Publication Name
- Marketing of the President : Political Marketing As Campaign Strategy
- Item Length
- 9.1 in
- Publisher
- SAGE Publications, Incorporated
- Subject
- Marketing / General, Political Process / Campaigns & Elections, General
- Publication Year
- 1993
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Width
- 5.9 in
- Item Weight
- 11 Oz
- Number of Pages
- 164 Pages
About this product
Product Information
Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material. --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
0803951388
ISBN-13
9780803951389
eBay Product ID (ePID)
999763
Product Key Features
Publication Name
Marketing of the President : Political Marketing As Campaign Strategy
Format
Trade Paperback
Language
English
Subject
Marketing / General, Political Process / Campaigns & Elections, General
Publication Year
1993
Type
Textbook
Subject Area
Business & Economics, Political Science
Number of Pages
164 Pages
Dimensions
Item Length
9.1 in
Item Width
5.9 in
Item Weight
11 Oz
Additional Product Features
LCCN
93-032450
Intended Audience
Scholarly & Professional
Lc Classification Number
Jk528.N48 1994
Table of Content
PART ONE: THE EVOLUTION OF MARKETING IN POLITICSThe New Political Campaign TechnologyThe Shifting Winds of PoliticsThe Powers That BePART TWO: THE MARKETING CAMPAIGNVoter SegmentationCandidate PositioningStrategy Formulation and ImplementationPART THREE: THE FUTURE OF POLITICAL MARKETINGDial-in-Democracy
Copyright Date
1993
Dewey Decimal
324.7/0973
Dewey Edition
20
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 922696893
Seller assumes all responsibility for this listing.
eBay item number:304807432168
Shipping and handling
Item location:
Florida, United States
Ships to:
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Worldwide, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Standard Shipping (USPS Ground Advantage®) | Estimated between Fri, Jun 28 and Tue, Jul 2 to 43230 |
| Handling time |
|---|
| Will ship within 7 business days of receiving cleared payment. The seller has specified an extended handling time for this item. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Buyer pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Popular categories from this store
Seller feedback (1,418,235)
w***w (2691)- Feedback left by buyer.
Past 6 months
Verified purchase
This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
o***u (1594)- Feedback left by buyer.
Past 6 months
Verified purchase
Great seller, super fast shipping, amazing prices, fast communication and very kind. The packaging was very well done and the item arrived safely! Exactly as described!!You can trust the seller!!! 10 out of 10, 5Stars!!!
e***n (56)- Feedback left by buyer.
Past year
Verified purchase
Excellent seller -- good communication, item exactly as described, reasonably priced, well packed. Seller shipped immediately but the book took over half a month to arrive, due to the carrier used on the first leg, to get the package to USPS.
Product ratings and reviews
More to explore :
- Marketing Paperback Textbooks,
- Paul Newman Nonfiction Paperbacks Books,
- Fiction Paperback Fiction & Bruce Coville Books,
- Marketing Nonfiction Paperbacks Books in Spanish,
- Art & Culture Nonfiction Marketing Paperbacks Books,
- Paperbacks,
- Paperbacks Books,
- Trade Paperbacks,
- Trade Paperbacks Books,
- With Vintage Paperbacks Books