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The Marketing Blueprint (Business Blueprints) by Ennew, Christine Paperback The
FREE US DELIVERY | ISBN: 0631187154 | Quality Books
US $11.38
List price US $33.20 (66% off)
Condition:
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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- Buy It NowThe Marketing Blueprint (Business Blueprints) by Ennew, Christine Paperback The
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eBay item number:303323543455
Item specifics
- Condition
- ISBN
- 0631187154
- EAN
- 9780631187158
- Date of Publication
- 1993-03-30
- Release Title
- The Marketing Blueprint (Business Blueprints)
- Artist
- Ennew, Christine
- Brand
- N/A
- Colour
- N/A
- Book Title
- The Marketing Blueprint (Business Blueprints)
- Subject Area
- Business & Economics
- Publication Name
- Marketing Blueprint : Business Blueprints
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.6 in
- Subject
- Marketing / General, Sales & Selling / General
- Publication Year
- 1993
- Series
- Business Blueprints Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Item Weight
- 17 Oz
- Item Width
- 6.8 in
- Number of Pages
- 264 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0631187154
ISBN-13
9780631187158
eBay Product ID (ePID)
744883
Product Key Features
Number of Pages
264 Pages
Language
English
Publication Name
Marketing Blueprint : Business Blueprints
Subject
Marketing / General, Sales & Selling / General
Publication Year
1993
Type
Textbook
Subject Area
Business & Economics
Series
Business Blueprints Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
17 Oz
Item Length
9.6 in
Item Width
6.8 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
92-032455
Dewey Edition
20
TitleLeading
The
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
1. Marketing: An Overview. 2. Marketing Strategy and Planning. 3. Information for Marketing Decisions. 4. Understanding the Marketing Environment. 5. Understanding Buyer Behaviour. 6. Market Segmentation. 7. Market Targeting. 8. Market Positioning. 9. Managing the Marketing Mix. 10. Product Decisions. 11. Pricing Decisions. 12. Promotion Decisions. 13. Place Decisions. 14. Implementing Marketing Strategy. Suggestions for Further Reading. References. Index.
Synopsis
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles., This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles. Topics covered include: The formulation of marketing strategies Market segmentation Targeting, positioning and buyer behavior The marketing mix Production management Promotion and distribution The implementation and control of marketing plans Including brief case studies and examples drawn from European organizations, The Marketing Blueprint is particularly appropriate for MBA and post-experience courses on which students are not marketing specialists but need a comprehensive introduction to the subject. It is also a valuable revision aid for marketing examination students.
Item description from the seller
Seller business information
VAT number: GB 922696893
Seller feedback (1,578,909)
- n***n (1264)- Feedback left by buyer.Past 6 monthsVerified purchaseAWESOME SELLER, EXCELLENT SERVICE! I really appreciate that my order was shipped out & arrived very quickly, it was packed with great care & the book is in very good condition exactly as pictured & described & for such a great price too! Seller had very quick response to a question I had about the tracking for my order & assured me that my order was on its way & would be delivered as promised & it was! I am super-happy with my purchase from this fantastic seller & very highly recommend! Thanks!
- 4***7 (223)- Feedback left by buyer.Past 6 monthsVerified purchase1st edition, 2nd impression edition of "The Drunken Forest," by Gerald Durrell is as pictured & described. Arrived quickly & safely! Got a great deal on it! Great communication! The book, with a protective mylar cover, was wrapped in bubble wrap, then wrapped in sturdy cardboard, then placed in a rugged bubble mailer! Fort Knox in a mailer! So hard to get an early edition of this classic! So happy to add to my growing collection of nature & science books! Thank you! !!Seller Highly Recommended!!
- a***e (200)- Feedback left by buyer.Past monthVerified purchaseSent message to seller when tracking number for UPS was showing tracking # invalid. Seller responded but didn’t answer my questions specifically. Only that item was sent which wasn’t helpful at the time but I waited. Package arrived in mail - delivered by USPS not UPS. No worries. Besides that… A+ seller. Good price. Good quality.
Seller feedback (1,578,909)
- n***n (1264)- Feedback left by buyer.Past 6 monthsVerified purchaseAWESOME SELLER, EXCELLENT SERVICE! I really appreciate that my order was shipped out & arrived very quickly, it was packed with great care & the book is in very good condition exactly as pictured & described & for such a great price too! Seller had very quick response to a question I had about the tracking for my order & assured me that my order was on its way & would be delivered as promised & it was! I am super-happy with my purchase from this fantastic seller & very highly recommend! Thanks!
- 4***7 (223)- Feedback left by buyer.Past 6 monthsVerified purchase1st edition, 2nd impression edition of "The Drunken Forest," by Gerald Durrell is as pictured & described. Arrived quickly & safely! Got a great deal on it! Great communication! The book, with a protective mylar cover, was wrapped in bubble wrap, then wrapped in sturdy cardboard, then placed in a rugged bubble mailer! Fort Knox in a mailer! So hard to get an early edition of this classic! So happy to add to my growing collection of nature & science books! Thank you! !!Seller Highly Recommended!!
- a***e (200)- Feedback left by buyer.Past monthVerified purchaseSent message to seller when tracking number for UPS was showing tracking # invalid. Seller responded but didn’t answer my questions specifically. Only that item was sent which wasn’t helpful at the time but I waited. Package arrived in mail - delivered by USPS not UPS. No worries. Besides that… A+ seller. Good price. Good quality.