Marketing 2016 by William M. Pride and O. C. Ferrell (2015, Paperback, 18th...

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Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
ISBN
9781285858340
EAN
9781285858340
Subject Area
Business & Economics
Publication Name
Marketing 2016
Publisher
Cengage Learning
Item Length
1.1 in
Subject
Marketing / General, General
Publication Year
2015
Series
Mindtap Course List Ser.
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
10.8 in
Author
O. C. Ferrell, William Pride
Item Weight
52.9 Oz
Item Width
8.5 in
Number of Pages
720 Pages
Category

About this product

Product Identifiers

Publisher
Cengage Learning
ISBN-10
1285858344
ISBN-13
9781285858340
eBay Product ID (ePID)
202570437

Product Key Features

Number of Pages
720 Pages
Publication Name
Marketing 2016
Language
English
Publication Year
2015
Subject
Marketing / General, General
Type
Textbook
Author
O. C. Ferrell, William Pride
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback

Dimensions

Item Height
10.8 in
Item Weight
52.9 Oz
Item Length
1.1 in
Item Width
8.5 in

Additional Product Features

Edition Number
18
Intended Audience
College Audience
LCCN
2014-944159
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.1. An Overview of Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.3. The Marketing Environment.4. Social Responsibility and Ethics in Marketing.Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.5. Marketing Research and Information Systems.6. Target Markets Segmentation and Evaluation.Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.7. Consumer Buying Behavior.8. Business Markets and Buying Behavior.9. Reaching Global Markets.10. Digital Marketing and Social Networking.Part V: PRODUCT DECISIONS.11. Product Concepts, Branding and Packaging.12. Developing and Managing Products.13. Services Marketing.Part VI: DISTRIBUTION DECISIONS.14. Marketing Channels and Supply-Chain Management.15. Retailing, Direct Marketing and Wholesaling.Part VII: PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.Part VIII: PRICING DECISIONS.19. Pricing Concepts.20. Setting Prices.Career Appendix.Financial Analysis.Sample Marketing Plan.
Synopsis
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.
LC Classification Number
HF5415

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