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Persuasion, Social Influence, and Compliance Gaining by John S. Seiter and Robert H. Gass (2010, Trade Paperback, New Edition)
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Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.
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About this product
Product Information
Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.Product Identifiers
PublisherAllyn & Bacon, Incorporated
ISBN-100205698182
ISBN-139780205698189
eBay Product ID (ePID)79213824
Product Key Features
Number of Pages384 Pages
LanguageEnglish
Publication NamePersuasion, Social Influence, and Compliance Gaining
Publication Year2010
SubjectTheater / General, General
FeaturesNew Edition
TypeTextbook
Subject AreaPsychology, Performing Arts
AuthorRobert H. Gass, John S. Seiter
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight21.5 Oz
Item Length9.1 in
Item Width7.4 in
Additional Product Features
Edition Number4
LCCN2009-040887
Dewey Edition22
Target AudienceCollege Audience
IllustratedYes
Dewey Decimal303.342
Edition DescriptionNew Edition
Lc Classification NumberBf637.P4g34 2010
