Integrated Advertising Promotion and Marketing Communications by Clow

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Edition
5th edition
Publish Year
2011
Updated ISBN1
129241121X
Updated ISBN2
9781292411217
Updated ISBN3
0134484134
Updated ISBN4
9780134484136
ISBN
9780132538961
Subject Area
Business & Economics
Publication Name
Integrated Advertising, Promotion, and Marketing Communications
Publisher
Prentice Hall PTR
Item Length
10.9 in
Subject
Marketing / General, Advertising & Promotion
Publication Year
2010
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.2 in
Author
Kenneth E. Clow, Donald Baack
Features
Revised
Item Weight
30 Oz
Item Width
8.5 in
Number of Pages
464 Pages
Category

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0132538962
ISBN-13
9780132538961
eBay Product ID (ePID)
99593780

Product Key Features

Number of Pages
464 Pages
Publication Name
Integrated Advertising, Promotion, and Marketing Communications
Language
English
Publication Year
2010
Subject
Marketing / General, Advertising & Promotion
Features
Revised
Type
Textbook
Author
Kenneth E. Clow, Donald Baack
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.2 in
Item Weight
30 Oz
Item Length
10.9 in
Item Width
8.5 in

Additional Product Features

Edition Number
5
Intended Audience
College Audience
LCCN
2010-044390
Dewey Edition
23
Dewey Decimal
659.1
Edition Description
Revised edition
Synopsis
Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.   The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. , Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
LC Classification Number
HF5415.123.C58 2012

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