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Marketing Moves: A New Approach to Profits, Growth, and Renewal by Kotler, Phil
US $6.57
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Located in: Boston, Massachusetts, United States
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Estimated between Fri, May 31 and Wed, Jun 5 to 43230
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eBay item number:296145960858
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Item specifics
- Condition
- Narrative Type
- Nonfiction
- Intended Audience
- Adult
- Inscribed
- NO
- ISBN
- 9781578516001
- Book Title
- Marketing Moves : a New Approach to Profits, Growth, and Renewal
- Item Length
- 9.5in
- Publisher
- Harvard Business Review Press
- Publication Year
- 2001
- Format
- Hardcover
- Language
- English
- Item Height
- 3in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Width
- 6.3in
- Item Weight
- 16.2 Oz
- Number of Pages
- 193 Pages
About this product
Product Information
Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity of customers, not products, calls for making marketing the primary driver of strategic planning andinfrastructure effectiveness. Marketing can no longer create value by being seen only as a department whose main charge is to dispose of the company's products and services. The authors urge companies to broaden the marketing concept into a holistic framework, one in which companies and their collaborators become proficient at identifying new value creation opportunities and capable of delivering products, services, and experiences that more precisely match individual customer requirements. Thought provoking and comprehensive, this book shows how to build a complete marketing platform around the exploration, creation, and delivery of superior value to customers, collaborators, and the company itself.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1578516005
ISBN-13
9781578516001
eBay Product ID (ePID)
1878058
Product Key Features
Book Title
Marketing Moves : a New Approach to Profits, Growth, and Renewal
Format
Hardcover
Language
English
Topic
Marketing / General
Publication Year
2001
Genre
Business & Economics
Number of Pages
193 Pages
Dimensions
Item Length
9.5in
Item Height
3in
Item Width
6.3in
Item Weight
16.2 Oz
Additional Product Features
Lc Classification Number
Hf5415.K6313 2002
Table of Content
Contents Preface and AcknowledgmentsPart One Reshaping Marketing for the Digital Economy 1 Positioning Marketing as the Driver in the Digital Economy 2 Formulating a Market-Renewal StrategyPart Two Creating Competitive Platforms 3 Identifying Market Opportunities 4 Designing Winning Market Offerings 5 Designing the Business Architecture 6 Building the Business Infrastructure and Capabilities 7 Designing the Marketing Activities 8 Designing the Operational Systems 9 Achieving Profits and Growth through Market Renewal Notes Index About the Authors
Copyright Date
2002
Lccn
2001-039445
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:296145960858
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Boston, Massachusetts, United States
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As described, fast shipping, great price, excellent packaging, my daughter loves the book, cover was different than pictured but seller had excellent communication about it, thank you, A+ seller