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Onward: How Starbucks Fought for Its Life- Howard Schultz, 1605292885, hardcover
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eBay item number:295489196250
Item specifics
- Condition
- Artist
- Schultz, Howard; Gordon, Joanne
- ISBN
- 1605292885
- Book Title
- Onward : How Starbucks Fought for Its Life Without Losing Its Soul
- Item Length
- 9.2 in
- Publisher
- Potter/Ten SPEED/Harmony/Rodale
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.3 in
- Genre
- Business & Economics
- Topic
- Leadership, Investments & Securities / Commodities / General, Industries / Hospitality, Travel & Tourism, Industries / Food Industry, Organizational Development
- Item Width
- 6.3 in
- Item Weight
- 20 oz
- Number of Pages
- 368 Pages
About this product
Product Information
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day--a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.
Product Identifiers
Publisher
Potter/Ten SPEED/Harmony/Rodale
ISBN-10
1605292885
ISBN-13
9781605292885
eBay Product ID (ePID)
109050689
Product Key Features
Book Title
Onward : How Starbucks Fought for Its Life Without Losing Its Soul
Format
Hardcover
Language
English
Topic
Leadership, Investments & Securities / Commodities / General, Industries / Hospitality, Travel & Tourism, Industries / Food Industry, Organizational Development
Publication Year
2011
Illustrator
Yes
Genre
Business & Economics
Number of Pages
368 Pages
Dimensions
Item Length
9.2 in
Item Height
1.3 in
Item Width
6.3 in
Item Weight
20 oz
Additional Product Features
Lc Classification Number
Hd9199.U54s737 2011
Reviews
In 2000, Starbuck's founder and CEO Schultz ( Pour Your Heart into It ) stepped down from daily oversight of the company and assumed the role of chairman. Eight years later, in the midst of the recession and a period of decline unprecedented in the company's recent history, Schultz--feeling that the soul of his brand was at risk--returned to the CEO post. In this personal, suspenseful, and surprisingly open account, Schultz traces his own journey to help Starbucks reclaim its original customer-centric values and mission while aggressively innovating and embracing the changing landscape of technology. From the famous leaked memo that exposed his criticisms of Starbucks to new product strategies and rollouts, Schultz bares all about the painful yet often exhilarating steps he had to take to turn the company around. Peppered with stories from his childhood in tough Canarsie, N.Y., neighborhoods, his sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer. --Publisher's Weekly, Starred Review "Howard Schultz's refreshingly candid, compelling narrative demonstrates what it takes to lead in these extraordinary times. Onward is a rare first-hand account at how one of the world's most iconic brands overcame the challenges that confront us all." -- Indra Nooyi, Chairman and CEO of PepsiCo "Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. This book is not just required reading, it's mandatory." -- Warren Bennis, Distinguished Professor of Business, University of Southern California and author of Still Surprised: A Memoir of a Life in Leadership , "Howard Schultz's refreshingly candid, compelling narrative demonstrates what it takes to lead in these extraordinary times. Onwardis a rare first-hand account at how one of the world's most iconic brands overcame the challenges that confront us all." --Indra Nooyi, Chairman and CEO of PepsiCo"Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. This book is not just required reading, it's mandatory." --Warren Bennis, Distinguished Professor of Business, University of Southern California and author of Still Surprised: A Memoir of a Life in Leadership, "Howard Schultz's refreshingly candid, compelling narrative demonstrates what it takes to lead in these extraordinary times. Onward is a rare first-hand account at how one of the world's most iconic brands overcame the challenges that confront us all." -- Indra Nooyi, Chairman and CEO of PepsiCo "Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. This book is not just required reading, it's mandatory." -- Warren Bennis, Distinguished Professor of Business, University of Southern California and author of Still Surprised: A Memoir of a Life in Leadership, Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. This book is not just required reading, it's mandatory., Howard Schultz's refreshingly candid, compelling narrative demonstrates what it takes to lead in these extraordinary times. Onward is a rare first-hand account at how one of the world's most iconic brands overcame the challenges that confront us all., In 2000, Starbuck's founder and CEO Schultz ( Pour Your Heart into It ) stepped down from daily oversight of the company and assumed the role of chairman. Eight years later, in the midst of the recession and a period of decline unprecedented in the company's recent history, Schultz--feeling that the soul of his brand was at risk--returned to the CEO post. In this personal, suspenseful, and surprisingly open account, Schultz traces his own journey to help Starbucks reclaim its original customer-centric values and mission while aggressively innovating and embracing the changing landscape of technology. From the famous leaked memo that exposed his criticisms of Starbucks to new product strategies and rollouts, Schultz bares all about the painful yet often exhilarating steps he had to take to turn the company around. Peppered with stories from his childhood in tough Canarsie, N.Y., neighborhoods, his sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer., "In 2000, Starbuck's founder and CEO Schultz ( Pour Your Heart into It ) stepped down from daily oversight of the company and assumed the role of chairman. Eight years later, in the midst of the recession and a period of decline unprecedented in the company's recent history, Schultz--feeling that the soul of his brand was at risk--returned to the CEO post. In this personal, suspenseful, and surprisingly open account, Schultz traces his own journey to help Starbucks reclaim its original customer-centric values and mission while aggressively innovating and embracing the changing landscape of technology. From the famous leaked memo that exposed his criticisms of Starbucks to new product strategies and rollouts, Schultz bares all about the painful yet often exhilarating steps he had to take to turn the company around. Peppered with stories from his childhood in tough Canarsie, N.Y., neighborhoods, his sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer. " -- Publisher's Weekly, Starred Review "Howard Schultz's refreshingly candid, compelling narrative demonstrates what it takes to lead in these extraordinary times. Onward is a rare first-hand account at how one of the world's most iconic brands overcame the challenges that confront us all." -- Indra Nooyi, Chairman and CEO of PepsiCo "Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. This book is not just required reading, it's mandatory." -- Warren Bennis, Distinguished Professor of Business, University of Southern California and author of Still Surprised: A Memoir of a Life in Leadership
Copyright Date
2011
Target Audience
Trade
Lccn
2011-003239
Dewey Decimal
647.95/73
Dewey Edition
22
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:295489196250
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A very sad story, but an excellent account of the holocaust. A book I would recommend others to read, particularly since antisemitism is quickly rising in the USA, and around the world. It should be a must read in schools! The transaction was smooth. The book arrived quickly, came as described. and was securely packed. Also, very reasonably priced! Would definitely buy from this seller again! Highly recommend!
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- Aug 04, 2011
One of the best books I've ever read.
- Jun 24, 2020
Amazing
Verified purchase: YesCondition: Pre-OwnedSold by: second.sale
- May 08, 2019
Awesome
Verified purchase: YesCondition: Pre-OwnedSold by: boxman74
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