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The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile
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Condition:
Like New
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowThe New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile
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Located in: Minneapolis, Minnesota, United States
Delivery:
Estimated between Fri, Oct 17 and Wed, Oct 22 to 94104
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eBay item number:295243782312
Item specifics
- Condition
- Signed By
- not signed
- Signed
- No
- Custom Bundle
- No
- Book Series
- no
- Ex Libris
- No
- Narrative Type
- Nonfiction
- Original Language
- English
- Intended Audience
- Adults
- Inscribed
- No
- Edition
- 4
- Vintage
- No
- California Prop 65 Warning
- not applicable
- Personalize
- No
- Type
- Nonfiction
- Illustrator
- not illustrated
- Era
- 2010s
- Personalized
- No
- Features
- no
- Country/Region of Manufacture
- United States
- Personalization Instructions
- not applicable
- ISBN
- 9781118488768
- Book Title
- New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9 in
- Publication Year
- 2013
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.3 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Public Relations, Industrial Management, E-Commerce / Internet Marketing
- Item Weight
- 19.3 Oz
- Item Width
- 6.1 in
- Number of Pages
- 464 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118488768
ISBN-13
9781118488768
eBay Product ID (ePID)
159805419
Product Key Features
Edition
4
Book Title
New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Number of Pages
464 Pages
Language
English
Publication Year
2013
Topic
Marketing / General, Public Relations, Industrial Management, E-Commerce / Internet Marketing
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.3 in
Item Weight
19.3 Oz
Item Length
9 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2013-010132
TitleLeading
The
Dewey Edition
23
Dewey Decimal
658.8/72
Synopsis
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages., The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business., Market to win with the fourth edition of this modernday business classic! The oneofakind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fourth Edition , author David Meerman Scott offers fresh examples of success from organizations around the world; examines newly popular tools such as infographics and photosharing using Pinterest and Instagram; and delivers expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. The New Rules of Marketing && PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea for a fraction of the cost of traditional marketing and PR programs. "When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyerseller relationship and wrote the classic text to help marketers take advantage of them." Brian Halligan , CEO, HubSpot, and coauthor of Inbound Marketing "I've relied heavily on The New Rules of Marketing && PR as a core text for my New Media and Public Relations course at Boston University for the past twelve semesters. David's book is a bold, crystalclear, and practical guide toward a new (and better) future for the profession." Stephen Quigley , Boston University "You're not supposed to be able to do what David Meerman Scott is about to tell you in this book!" Robert Scoble , coauthor of Naked Conversations, Scobleizer.com "This excellent look at the basics of newmillennial marketing should find use in the hands of any serious PR professional making the transition." Publishers Weekly (starred review), The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
LC Classification Number
HF5415.1265.S393
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- r***p (74)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book is so cute and it arrived quickly and in perfect condition. The seller packaged the book between two pieces of cardboard to make sure it didn’t get all bent up during shipping. Great book and excellent customer service.Prairie Dog at Home on the Range. A Book by Sarah Toast. (#294726564803)
- r***i (1754)- Feedback left by buyer.Past 6 monthsVerified purchaseBeautiful panels of woven fabric with stylised kaleidoscope design in subtle glowing colours, terrific quality with lovely matte texture, brilliant low price too & fast secure international delivery, arrived carefully wrapped & packaged ...Great eBay Seller! Thank You So MuchUpholstery Fabric Swatches. Reds, Grays Tans, Beiges, Calypso Autumn Rays. (#297055464902)
- s***l (1559)- Feedback left by buyer.Past 6 monthsVerified purchaseExactly as described. Packed very well for shipping. Look forward to doing business again. Highly recommended. AAA+++ seller.Hoover Digest Summer 2009. Research & Opinion On Public Policy. No. 3 (#295154359589)
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- Jul 24, 2019
Marketing bible
Verified purchase: YesCondition: Pre-OwnedSold by: discover-books
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Seller feedback (1,434)
- r***p (74)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book is so cute and it arrived quickly and in perfect condition. The seller packaged the book between two pieces of cardboard to make sure it didn’t get all bent up during shipping. Great book and excellent customer service.Prairie Dog at Home on the Range. A Book by Sarah Toast. (#294726564803)
- r***i (1754)- Feedback left by buyer.Past 6 monthsVerified purchaseBeautiful panels of woven fabric with stylised kaleidoscope design in subtle glowing colours, terrific quality with lovely matte texture, brilliant low price too & fast secure international delivery, arrived carefully wrapped & packaged ...Great eBay Seller! Thank You So MuchUpholstery Fabric Swatches. Reds, Grays Tans, Beiges, Calypso Autumn Rays. (#297055464902)
- s***l (1559)- Feedback left by buyer.Past 6 monthsVerified purchaseExactly as described. Packed very well for shipping. Look forward to doing business again. Highly recommended. AAA+++ seller.Hoover Digest Summer 2009. Research & Opinion On Public Policy. No. 3 (#295154359589)