Picture 1 of 1
Picture 1 of 1
Principles of Marketing by Armstrong, Philip Kotler 17ed INTERNATIONAL EDITION
US $39.49
Condition:
4 available
Shipping:
International shipment of items may be subject to customs processing and additional charges.
Located in: LUCKNOW, UTTAR PRADESH, India
Delivery:
Estimated between Thu, May 23 and Fri, May 24 to 43230
Please allow additional time if international delivery is subject to customs processing.
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:294746791784
Item specifics
- Condition
- Series
- INTERNATIONAL PAPERBACK EDITION
- Subject Area
- Consumerism, Business Informatics, Data Analysis
- PRODUCT TYPE
- INTERNATIONAL EDITION PAPERBACK
- Educational Level
- Adult & Further Education
- Features
- International Edition
- Level
- Intermediate, Advanced
- Subject
- Marketing
- ISBN
- 9780134492513
- Publication Year
- 2017
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Principles of Marketing
- Item Height
- 1.4in
- Item Length
- 11.2in
- Publisher
- Pearson Education
- Item Width
- 8.9in
- Item Weight
- 60.8 Oz
- Number of Pages
- 736 Pages
About this product
Product Information
For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
Product Identifiers
Publisher
Pearson Education
ISBN-10
013449251x
ISBN-13
9780134492513
eBay Product ID (ePID)
9038274459
Product Key Features
Publication Name
Principles of Marketing
Format
Hardcover
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
736 Pages
Dimensions
Item Length
11.2in
Item Height
1.4in
Item Width
8.9in
Item Weight
60.8 Oz
Additional Product Features
Lc Classification Number
Hf5415.K636 2018
Edition Number
17
Table of Content
Part 1: Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2: Understanding the Marketplace and Consumer Value 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Buyer Behavior 6. Business Markets and Business Buyer Behavior Part 3: Designing a Customer Value--Driven Strategy and Mix 7. Customer Value--Driven Marketing Strategy: Creating Value for Target Customers 8. Products, Services, and Brands: Building Customer Value 9. Developing New Products and Managing the Product Life Cycle 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies: Additional Considerations 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct, Online, Social Media, and Mobile Marketing Part 4: Extending Marketing 18. Creating Competitive Advantage 19. The Global Marketplace 20. Sustainable Marketing: Social Responsibility and Ethics Appendix 1: Marketing Plan Appendix 2: Marketing by the Numbers Appendix 3: Careers in Marketing
Copyright Date
2018
Target Audience
College Audience
Topic
Marketing / General
Lccn
2016-022842
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:294746791784
Shipping and handling
Item location:
LUCKNOW, UTTAR PRADESH, India
Ships to:
Worldwide
Excludes:
Albania, Chile, China, Colombia, Ecuador, Falkland Islands (Islas Malvinas), French Guiana, Germany, Guyana, India, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Nigeria, Paraguay, Peru, Reunion, Russian Federation, Rwanda, Saint Helena, Senegal, Seychelles, Sierra Leone, Somalia, Suriname, Swaziland, Tanzania, Togo, Tunisia, US Protectorates, Uganda, Ukraine, Uruguay, Venezuela, Western Sahara, Zambia, Zimbabwe
| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| US $3.99 | US $2.75 | United States | Other Shipping (FedEx International Economy) | Estimated between Thu, May 23 and Fri, May 24 to 43230 |
| Handling time |
|---|
| Will usually ship within 2 business days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back, Replacement | Buyer pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Popular categories from this store
Seller feedback (674)
_***y (1)- Feedback left by buyer.
Past 6 months
Verified purchase
The book is new, but it has just one corner of the cover bent. The packings was fair, the book was wrapped with cardboard and a bag. The custom taxes are not included in the shipping, I have to paid them. The description is alright, but the item specifics don't match with the despcripción, you should ask the seller to confim the features of the item. The item has arrived on time before the approximate arrival time.
j***2 (130)- Feedback left by buyer.
Past 6 months
Verified purchase
Shipped promptly and well packaged! Item was as described. Arrived earlier than expected. Would recommend this seller!
e***n (16)- Feedback left by buyer.
Past month
Verified purchase
My purchase arrived damaged in the mail, but the seller was very responsive and made things immediately right. Seller is of high integrity and I would highly recommend them for their commitment to quality and their excellent communication. A++.
Product ratings and reviews
More to explore :
- International Edition Textbooks,
- Textbook International Edition Textbooks,
- International Edition Psychology Textbooks,
- Management International Edition Textbooks,
- International Edition Hardcover Textbooks,
- Lehninger Principles of Biochemistry School Textbooks & Study Guides,
- International Edition Dictionaries & Reference Books,
- Marketing Textbooks,
- Limited Edition Philip K. Dick Antiquarian & Collectible Books,
- Philosophy Nonfiction Books & Fiction International Edition