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Hospitality Strategic Management : Concepts and Cases by Cathy A. Enz (2009, Hardcover)

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About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-10047008359X

ISBN-139780470083598

eBay Product ID (ePID)10038315642

Product Key Features

Number of Pages704 Pages

Publication NameHospitality Strategic Management : concepts and Cases

LanguageEnglish

Publication Year2009

SubjectIndustries / Hospitality, Travel & Tourism, Strategic Planning

TypeTextbook

Subject AreaBusiness & Economics

AuthorCathy A. Enz

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight42.5 Oz

Item Length9.3 in

Item Width7.4 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

LCCN2008-021438

Dewey Edition22

IllustratedYes

Dewey Decimal647.94068

SynopsisUpdated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A., Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

LC Classification NumberTX911.3.M27