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Advertising Creative: Strategy, Copy, - Paperback, by Altstiel Tom; Grow
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eBay item number:285665125674
Item specifics
- Condition
- Book Title
- Advertising Creative: Strategy, Copy, and Design
- Subject
- Communication Studies, Advertising & Promotion
- ISBN
- 9781506386966
- Subject Area
- Business & Economics, Language Arts & Disciplines
- Publication Name
- Advertising Creative : Strategy, Copy, and Design
- Item Length
- 10.9 in
- Publisher
- SAGE Publications, Incorporated
- Publication Year
- 2019
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Features
- Revised
- Item Width
- 8.6 in
- Item Weight
- 15.8 Oz
- Number of Pages
- 488 Pages
About this product
Product Information
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes--the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1506386962
ISBN-13
9781506386966
eBay Product ID (ePID)
17038594975
Product Key Features
Publication Name
Advertising Creative : Strategy, Copy, and Design
Format
Trade Paperback
Language
English
Features
Revised
Subject
Communication Studies, Advertising & Promotion
Publication Year
2019
Type
Textbook
Subject Area
Business & Economics, Language Arts & Disciplines
Number of Pages
488 Pages
Dimensions
Item Length
10.9 in
Item Height
0.8 in
Item Width
8.6 in
Item Weight
15.8 Oz
Additional Product Features
Edition Number
5
LCCN
2018-289698
Lc Classification Number
Hf5823.A758 2019
Edition Description
Revised Edition
Reviews
This text is rare in that it matches affordability in all respects; time, money, and effort to maximize results for both students and faculty. An innovative, student-friendly, and faculty-intuitive text that makes the study of advertising fun again., Advertising Creativehas truly been the book I have desperately needed throughout my teaching career. The fact that the authors combine real-life scenarios along with accurate descriptions of positions in the advertising industry has caused my students to truly hone in on their area of interest.If you are looking for a textbook that cuts out the filler of basic advertising textbooks and provides insight, knowledge, and resources in the industry, then this is the book for you. There is instructor resources, student resources, and many different discussions, case studies, and scenarios that allow the instructor to truly engage their students throughout the semester regardless of how long your class time is.
Copyright Date
2020
Target Audience
College Audience
Dewey Decimal
659.1
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:285665125674
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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