About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-10184112172X

ISBN-139781841121727

eBay Product ID (ePID)21038640275

Product Key Features

Book TitleAtomic Corporation : a RATIONAL Proposal for Uncertain Times

Number of Pages238 Pages

LanguageEnglish

Publication Year2001

TopicDecision-Making & Problem Solving, General, Strategic Planning

IllustratorYes

GenreBusiness & Economics

AuthorMartin Farncombe, Roger Camrass

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight18.3 Oz

Item Length9.4 in

Item Width6.4 in

Additional Product Features

Intended AudienceTrade

Reviews" ...a thought-provoking read on a new 'theory of the firm'" ( M2 Communications , 21 November 2001)

Dewey Edition21

TitleLeadingThe

Dewey Decimal658.406

Table Of ContentForeword by Christopher Meyer. Preface and Acknowledgements. PART I: DEPARTURE 1. Welcome to the Atomic Corporation. PART II: DISCONTINUITIES. 2. Land of the Giants. 3. Towards a New-World Context. 4. A Revolution in Digital Connectivity. PART III: DRIVERS. 5. New Sources of Shareholder Wealth. 6. Relational Capital. PART IV: DESTINATION. 7. Let's Meet the Atoms. 8. Making the Molecules Work. 9. Atomizing the Corporation. 10. Atomic Numbers. 11. Industrial (R)evolution. 12. New Partnerships, New Wealth. PART V: DESTINY. 13. The Atomised Individual. Notes. Glossary. Index.

SynopsisIn The Atomic Corporation the authors' revolutionary theory is put to the test. Looking across all sectors of business, including retail banking, financial services, telecommunications, IT and consultancy, carbon-based corporations (oil and gas companies), and consumer products companies, Camrass and Farncombe discover some real eye-openers, including how truly more efficient these industries become by a change in corporate structure. The implications for individuals are equally profound and far-reaching. It might take a decade, but it will happen, and nothing will be the same again. Welcome to the Atomic Corporation., Picking up where Ernst and Younga's last blockbuster Blur leaves off, this book creates a radical manifesto for the future of organisations. In the Atomic Corporation Roger Camrass and Martin Farncombe examine the radical changes that are going to sweep across the global economy in the next decade.The authors argue that the major asset of any corporation is the many relationships it has developed over its trading life. The trend must be away from tangible assets and into a'intangiblesa? based on relational capital. In a connected world a corporation is measured by the sum of its relationships with customers, suppliers, partners, shareholders and employees, and not its traditional asset values.So what does this mean for organizations? Camrass and Farncombe demonstrate that corporations will atomize into core components based around key relationships with all non-core operations devolved to external networks. Instead of being focused on financial assets, the primary unit of corporate value will be the individual, both as customer and employee. This radical viewpoint has far-reaching consequences for organizational shape, market dynamics and capital structure as well as for our careers.The Atomic Corporation provides a blueprint for our companies and working lives and demonstrates how these new models will unlock new corporate and personal wealth., Picking up where Ernst and Young's last blockbuster Blur left off, The Atomic Corporation examines the search for new sources of value in a connected economy. The authors provide a blueprint for companies by demonstrating how new models will unlock new corporate and personal wealth.