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Marketing Warfare: 20th Anniversary Edition by Al Ries and Jack Trout

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Binding
SOFTCOVER
International ISBN
9781259029004
Contents
SAME as in US edition
Packing
Shrinkwrapped- Box Packed
Product Type
INTERNATIONAL EDITION
If Order Expedited Shipping
DELIVERED WITHIN 5-7 DAYS BY DHL/UPS/FedEx/Aramex
ISBN
9780071460828
Book Title
Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition
Publisher
Mcgraw-Hill Education
Item Length
8.3 in
Edition
2
Publication Year
2005
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.9 in
Author
Al Ries, Jack Trout
Genre
Business & Economics
Topic
Training, Marketing / General
Item Weight
19 Oz
Item Width
7.6 in
Number of Pages
240 Pages
Category

About this product

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071460829
ISBN-13
9780071460828
eBay Product ID (ePID)
46921931

Product Key Features

Edition
2
Book Title
Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition
Number of Pages
240 Pages
Language
English
Topic
Training, Marketing / General
Publication Year
2005
Illustrator
Yes
Genre
Business & Economics
Author
Al Ries, Jack Trout
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
19 Oz
Item Length
8.3 in
Item Width
7.6 in

Additional Product Features

Intended Audience
Trade
LCCN
2005-054322
Dewey Edition
22
Dewey Decimal
658.8
Edition Description
Revised edition,Annual,Annotated edition
Synopsis
It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: * A fresh perspective on why waging marketing warfare is even more important today than 20 years ago * In-depth analyses of some of the biggest marketing successes and failures of the last two decades * Reproductions of successful (or not so successful) ads, accompanied by the authors' comments on why they succeeded or failed * Valuable follow-up to the original edition. Where are these companies now? Who's still a market leader? Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules., The book that changed marketing forever is now updated for the new millennium In 1986, "Marketing Warfare" propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades-- including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds-- along with annotated reproductions of winning and losing ads., The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds along with annotated reproductions of winning and losing ads. ", This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades., Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic.
LC Classification Number
HF5415.R544 2006

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  • by mykytzavhorodk0
    Mar 04, 2020

    Perfect

    This is a great book + the condition was almost perfect

    Verified purchase: YesCondition: Pre-OwnedSold by: gently.loved.books

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