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Top-down- und Bottom-up-Ansatze im Innovationsmanagement - 9783658068400

BOOKS etc.
  • (479002)
GBP 45.86
ApproximatelyUS $61.33
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Last updated on Sep 07, 2024 02:48:06 PDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Top-down- und Bottom-up-Ansatze im Innovationsmanagement
ISBN
9783658068400
Publication Name
Top-Down- Und Bottom-Up-Ansatze Im Innovationsmanagement: Managerverhalten Und Funktionsubergreifende Zusammenarbeit ALS Innovationstreiber
Publisher
Springer Gabler
Subject
Management, Marketing
Publication Year
2014
Series
Neue Perspektiven Der Marktorientierten Unternehmensfuhrung
Type
Textbook
Format
Paperback
Language
German
Item Height
210 mm
Author
Florian Totzauer
Item Weight
390 g
Item Width
148 mm
Number of Pages
270 Pages

About this product

Product Information

Florian Totzauer beleuchtet die Entwicklung von Innovationen aus Top-down- bzw. Bottom-up-Perspektive. Er untersucht, wie Topmanager uber ihr eigenes Innovationsverhalten besonders neuartige Innovationen top-down foerdern koennen und welche individuellen Eigenschaften hierbei relevant sind. Daruber hinaus identifiziert er die funktionsubergreifende Zusammenarbeit als Innovationstreiber und analysiert, wie ein innovationsorientiertes Personalmanagement eingesetzt werden kann, um Barrieren der Zusammenarbeit an zentralen Schnittstellen wie zwischen Forschung & Entwicklung und Marketing zu uberwinden und Innovationen bottom-up zu generieren. In zwei empirischen Studien werden die spezifischen Erfolgsfaktoren und Wirkungszusammenhange der behandelten Top-down- und Bottom-up-Ansatze im Innovationsmanagement verdeutlicht.

Product Identifiers

Publisher
Springer Gabler
ISBN-13
9783658068400
eBay Product ID (ePID)
226089400

Product Key Features

Number of Pages
270 Pages
Language
German
Publication Name
Top-Down- Und Bottom-Up-Ansatze Im Innovationsmanagement: Managerverhalten Und Funktionsubergreifende Zusammenarbeit ALS Innovationstreiber
Publication Year
2014
Subject
Management, Marketing
Type
Textbook
Author
Florian Totzauer
Series
Neue Perspektiven Der Marktorientierten Unternehmensfuhrung
Format
Paperback

Dimensions

Item Height
210 mm
Item Weight
390 g
Item Width
148 mm

Additional Product Features

Country/Region of Manufacture
Germany
Title_Author
Florian Totzauer

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 976952259
BOOKS etc.

BOOKS etc.

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BOOKS etc is an UK online business that is based in ALDERSHOT, Hampshire. We are a family run company that aims to bring customers a fantastic selection of books with great prices, with friendly ...
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Seller feedback (531,900)

  • s***l (82)- Feedback left by buyer.
    Past 6 months
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    As described, favourable price, well packed, delivered on time and I was kept fully informed about despatch and delivery. An excellent book, too. I have used this seller previously with very professional service and will no doubt do so again.
    A Dozen A Day All Year Round - 9781785583742 (#314126103017)
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    Quick delivery well packaged,communication with seller good... exactly as described by seller and decent price too...good seller
    The Warriors - 9781788164337 (#314125776053)
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    Past 6 months
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    The book was as described. Excellent value and good service. Very well packaged, delivery was accurate enough and good communication. Will be happy to buy from again. Many thanks
    Woodcarving Magic - 9781565235236 (#314126641264)
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