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Invisible Influence: The Hidden Forces That Shape Behavior by Jonah Berger: Used

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Publication Date
2017-06-20
Pages
272
ISBN
9781476759739
Book Title
Invisible Influence : the Hidden Forces That Shape Behavior
Publisher
Simon & Schuster
Item Length
8.4 in
Publication Year
2017
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.8 in
Author
Jonah Berger
Genre
Social Science, Psychology, Business & Economics
Topic
Marketing / General, Consumer Behavior, General, Movements / Behaviorism
Item Weight
8.1 Oz
Item Width
5.5 in
Number of Pages
272 Pages

About this product

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
1476759731
ISBN-13
9781476759739
eBay Product ID (ePID)
234480336

Product Key Features

Book Title
Invisible Influence : the Hidden Forces That Shape Behavior
Number of Pages
272 Pages
Language
English
Topic
Marketing / General, Consumer Behavior, General, Movements / Behaviorism
Publication Year
2017
Illustrator
Yes
Genre
Social Science, Psychology, Business & Economics
Author
Jonah Berger
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
8.1 Oz
Item Length
8.4 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
Reviews
"As he did with Contagious , Jonah Berger takes us deep beneath the surface of things, with mesmerizing results. Invisible Influence is a book with the power to transform the way we see ourselves and our place in the world." -- Arianna Huffington, author of Thrive, "Berger picks up where his Contagious: Why Things Catch On (2013) left off to explore why we desire what we do-and more, why we act as we do, politically, socially, economically, and emotionally… he does a good job of distilling scientific insights into easily understood object lessons on social psychology."- Kirkus Reviews, "Jonah continues to be one of the most innovative psychological researchers publishing today. His insights are not only thought provoking and counter-intuitive, he manages to express them in a practical and pragmatic way. I'll read anything he writes-and use it too." -Ryan Holiday, author of Trust Me I'm Lying and Growth Hacker Marketing., " Invisible Influence is that rare business book that's both informative and enough fun to take to the beach." --Anne Fisher, Fortune.com, "With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior." -Robert Cialdini, author of Influence, "If you want to know what really influences your behavior, read Jonah Berger's latest eye-opening book, packed with thought-provoking research, memorable stories, and powerful insights. A terrific read!" --William Ury, author of Getting to Yes with Yourself, "With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior." --Robert Cialdini, author of Influence, "Grab one or both of his books and read them through the lens of your own business.  Just maybe you will become more effective at influencing your customers." -- Inc.com, "From the very first page, this book will change the way you look at yourself--and others. Eye-opening and thoroughly engaging." -- Amy Cuddy, author of Presence, "Berger offers an engaging guide to the concept of social influence. Berger's prose is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action." - Publishers Weekly, "Jonah continues to be one of the most innovative psychological researchers publishing today. His insights are not only thought provoking and counter-intuitive, he manages to express them in a practical and pragmatic way. I'll read anything he writes--and use it too." --Ryan Holiday, author of Trust Me I'm Lying and Growth Hacker Marketing., "Berger picks up where his Contagious: Why Things Catch On (2013) left off to explore why we desire what we do--and more, why we act as we do, politically, socially, economically, and emotionally... he does a good job of distilling scientific insights into easily understood object lessons on social psychology."-- Kirkus Reviews, "Whether you want to influence others, make smarter decisions, or just better understand the mystery that is human behavior, this book will show you how. A terrific, insightful read." -- Tony Hsieh, CEO of Zappos, "Whether you want to influence others, make smarter decisions, or just better understand the mystery that is human behavior, this book will show you how. A terrific, insightful read." - Tony Hsieh, CEO of Zappos, "Jonah Berger has done it again: Written a fascinating book that brims with ideas and tools for how to think about the world." Charles Duhigg, author of The Power of Habit, "From the very first page, this book will change the way you look at yourself-and others. Eye-opening and thoroughly engaging." - Amy Cuddy, author of Presence, "Berger offers an engaging guide to the concept of social influence. Berger's prose is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action." -- Publishers Weekly, "Jonah Berger has done it again: Written a fascinating book that brims with ideas and tools for how to think about the world." - Charles Duhigg, author of The Power of Habit, "As he did with Contagious , Jonah Berger takes us deep beneath the surface of things, with mesmerizing results. Invisible Influence is a book with the power to transform the way we see ourselves and our place in the world." - Arianna Huffington, author of Thrive, "Grab one or both of his books and read them through the lens of your own business. Just maybe you will become more effective at influencing your customers." -- Inc.com
Dewey Edition
23
Dewey Decimal
302.13
Synopsis
In Invisible Influence , the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. "Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." --Charles Duhigg, author of The Power of Habit If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence , Jonah Berger "is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action" ( Publishers Weekly )., In Invisible Influence , the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. "Jonah Berger has
LC Classification Number
BF611.B4 2017
Copyright Date
2017
ebay_catalog_id
4

Item description from the seller

AlibrisBooks

AlibrisBooks

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  • Jonah Berger is a genius

    An easy read but provides very powerful and practical ideas for marketing!

    Verified purchase: YesCondition: Pre-OwnedSold by: betterworldbookswest

  • Purchased for a friend

    Purchased for a friend who really enjoyed reading the book.

    Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books