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The Handbook of Strategic Public Relations and Integrated Marketing by Caywood
US $79.73
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Located in: Sparks, Nevada, United States
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Estimated between Fri, Jun 28 and Wed, Jul 3 to 43230
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eBay item number:282811837730
Item specifics
- Condition
- Publication Date
- 2012-01-18
- Edition Number
- 2
- Pages
- 928
- ISBN
- 9780071767460
- Book Title
- Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
- Publisher
- Mcgraw-Hill Education
- Item Length
- 9.9 in
- Edition
- 2
- Publication Year
- 2012
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 2.8 in
- Features
- Revised
- Genre
- Business & Economics
- Topic
- Training, Marketing / General, Public Relations, Management, Sales & Selling / General
- Item Weight
- 62.4 Oz
- Item Width
- 8.4 in
- Number of Pages
- 928 Pages
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071767460
ISBN-13
9780071767460
eBay Product ID (ePID)
109621387
Product Key Features
Edition
2
Book Title
Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
Number of Pages
928 Pages
Language
English
Publication Year
2012
Topic
Training, Marketing / General, Public Relations, Management, Sales & Selling / General
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
2.8 in
Item Weight
62.4 Oz
Item Length
9.9 in
Item Width
8.4 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
659.2
Edition Description
Revised edition
Synopsis
Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications "The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy." --Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M "The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex--and ubiquitous--discipline." --Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California "The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners." --Jane Ostrander, Vice President, Global Communications, Tenneco The definitive guide to PR and communications--updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications , Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications-- research, history, law and ethics Stakeholder Leadership in Public Relations-- crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations-- business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business-- automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry--developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come., Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications "The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy." --Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M "The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read m lange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex--and ubiquitous--discipline." --Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California "The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners." --Jane Ostrander, Vice President, Global Communications, Tenneco The definitive guide to PR and communications--updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications , Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications-- research, history, law and ethics Stakeholder Leadership in Public Relations-- crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations-- business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business-- automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry--developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.
LC Classification Number
HD59
Copyright Date
2012
ebay_catalog_id
4
Item description from the seller
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eBay item number:282811837730
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Standard Shipping | Estimated between Fri, Jun 28 and Wed, Jul 3 to 43230 |
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e***l (97)- Feedback left by buyer.
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Super impressed with this seller! They had the best price by far for this book! Both the cost of the book and the shipping fee was far better than average! The book came exactly as described, it was well packaged and quite a bit earlier than expected! The seller was polite and replied quickly to my messages.
I’ll definitely make another purchase soon!
Thank you to the seller! Be safe and keep up the great work!
l***w (85)- Feedback left by buyer.
Past 6 months
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WONDERFUL book! Better than described, in just like new condition [not just good]. Packaged very carefully, shipped very securely. Great seller, would buy from again in a heartbeat! No communication occurred, but I imagine it would have been as good as the rest of their customer service. Very happy with purchase, thank you very much!
t***1 (95)- Feedback left by buyer.
Past 6 months
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Excellent packaging, expedited shipping, great seller communication, and accurate photo representation. I'm very pleased to have received this graphic novel for a fair and competitive price. Brand new and sealed!! I would highly recommend and purchase from this reputable retailer again. Thank you 👍!
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