Small Business Management : Creating a Sustainable Competitive Advantage by Timothy S. Hatten (2019, Trade Paperback)

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About this product

Product Identifiers

PublisherSAGE Publications, Incorporated
ISBN-101544330863
ISBN-139781544330860
eBay Product ID (ePID)21038376744

Product Key Features

Number of Pages512 Pages
Publication NameSmall Business Management : Creating a Sustainable Competitive Advantage
LanguageEnglish
Publication Year2019
SubjectEntrepreneurship, Management, New Business Enterprises, Small Business
TypeTextbook
AuthorTimothy S. Hatten
Subject AreaBusiness & Economics
FormatTrade Paperback

Dimensions

Item Height0.8 in
Item Weight38.1 Oz
Item Length11 in
Item Width8.5 in

Additional Product Features

Edition Number7
Intended AudienceCollege Audience
LCCN2018-035034
Dewey Edition23/eng/20231002
Dewey Decimal332.67/222
SynopsisNow with SAGE Publishing, Timothy S. Hatten's Seventh Edition of Small Business Management equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.This title is accompanied by a complete teaching and learning package., Now with SAGE Publishing! Timothy S. Hatten's Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. New to this Edition Experiential Learning Activities provide students with hands-on opportunities to practice their small business management skills. Tech in Action boxes highlight how small business owners can leverage technology, big data, and social media. Issues in Small Business boxes prompt critical thinking on current issues. Small Business in Action videos showcase stories and interviews from a wide variety of small business owners. How To. . . videos provide students with instructions and examples of basic business tasks such as performing a breakeven analysis, understanding income statements, and forecasting demand., Timothy S. Hatten'sSeventh Editionof Small Business Management equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business.
LC Classification NumberHD62.7.H38 2019

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