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Gallo Be Thy Name : The Inside Story of How One Family Rose to Dominate the U. S. Wine Market by Jerome Tuccille (2009, Hardcover)
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Brenham Book Company (1417)
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Chronicles how the Gallo family used a combination of toil, cunning, and crime to rise from hardscrabble poverty in the early 1900s and build the most successful wine company in the world.
- Buy It NowGallo Be Thy Name: The Inside Story of How a Secretive but Well-
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About this product
Product Identifiers
PublisherPhonix Books, Inc.
ISBN-101597775908
ISBN-139781597775908
eBay Product ID (ePID)70949870
Product Key Features
Book TitleGallo Be Thy Name : the inside Story of How One Family Rose to Dominate the U. S. Wine Market
Number of PagesXi, 269 Pages
LanguageEnglish
Publication Year2009
TopicBeverages / Alcoholic / Wine, Corporate & Business History
IllustratorYes
GenreCooking, Business & Economics
AuthorJerome Tuccille
FormatHardcover
Dimensions
Item Height1 in
Item Length9.2 in
Item Width6.3 in
Additional Product Features
Intended AudienceTrade
LCCN2010-286301
SynopsisHow did a secretive family with political and organized crime connections rise from near poverty after Prohibition and conquer the multibillion-dollar U.S. wine market? Consider that the Gallo family of California, notorious for selling plonk wine in gallon jugs just 30 years ago, now accounts for nearly one-third of the wine consumed in the United States, either under its own name or through labels controlled by the Gallo family. Ernest and Julio Gallo, the deceased founders of E & J Gallo Winery, always maintained that they taught themselves how to make wine by reading a pamphlet on the subject after Prohibition. Their father, Joseph, was actually connected with the Capone mob in Chicago and supplied grapes and wine to Capone and other mob figures from his vineyards in California. Another piece of Gallo family history downplayed by Ernest and Julio is that their uncle Mike, their father’s brother, was known as the West Coast Al Capone” and a notorious East Bay bootlegger.” He served time in San Quentin and elsewhere for various racketeering charges, including bootlegging, bribery, and running bunko games. Ernest and Julio’s father, the Gallo patriarch, allegedly murdered his wife, Susie, in 1933, just as Prohibition was coming to an end, and then took his own life because of financial problems. But rumors have persisted for decades that Joseph and Susie were actually murdered. Was it a mob hit? Did their sons have advance knowledge of their violent end—and perhaps even play a role in it? These are just a few of the Gallo family secrets that Tuccille investigates in detail and covers in this new biography., Rising from abject poverty in the early 1900s to create the most successful wine company in the world, the Gallo family used hard work, strong valuesand crimeto find their success. In GALLO BE THY NAME, biographer Jerome Tuccille takes readers through the Prohibition and Great Depression, following the Gallos as they ride the turbulent currents of history to triumph. But beneath the shiny steel surface of the Ernest & Julio Gallo Winery swirl rumors of murder and a sweeping story of passion and power.
LC Classification NumberTP547.G35T83 2009
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