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Payback : Reaping the Rewards of Innovation by Harold L. Sirkin, James P. Andrew and John Butman (2007, Hardcover)
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PAYBACK: REAPING THE REWARDS OF INNOVATION By James P. Andrew & Harold L. Sirkin & John Butman - Hardcover **BRAND NEW**.
- Buy It NowPAYBACK: REAPING THE REWARDS OF INNOVATION By James P. Andrew & Harold L. Sirkin
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About this product
Product Identifiers
PublisherHarvard Business Review Press
ISBN-101422103137
ISBN-139781422103135
eBay Product ID (ePID)53568433
Product Key Features
Book TitlePayback : Reaping the Rewards of Innovation
Number of Pages228 Pages
LanguageEnglish
Publication Year2007
TopicLeadership, Industries / General, Industrial Management, Nanotechnology & Mems
IllustratorYes
GenreTechnology & Engineering, Business & Economics
AuthorHarold L. Sirkin, James P. Andrew, John Butman
FormatHardcover
Dimensions
Item Height1 in
Item Weight19.9 Oz
Item Length9.6 in
Item Width6.5 in
Additional Product Features
Intended AudienceTrade
LCCN2006-024530
Dewey Edition22
Dewey Decimal658.5/14
SynopsisIf you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success. Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service? Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models--integrator, orchestrator, and licenser--each of which balances risk and reward differently. The authors then present a short list of decisions and activities that you must make--not delegate--to achieve a high return on innovation. You won't find facile answers in Payback --but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.
LC Classification NumberHD45.A628 2006
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