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Making It in Public Relations : An Insider's Guide to Career Opportunities by Leonard Mogel (2002, Uk-B Format Paperback)

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MAKING IT IN PUBLIC RELATIONS: AN INSIDER'S GUIDE TO CAREER OPPORTUNITIES By Leonard Mogel **BRAND NEW**.

About this product

Product Identifiers

PublisherRoutledge

ISBN-100805840222

ISBN-139780805840223

eBay Product ID (ePID)1980028

Product Key Features

Number of Pages368 Pages

Publication NameMaking It in Public Relations : an Insider's Guide to Career Opportunities

LanguageEnglish

Publication Year2002

SubjectCommunication Studies, Public Relations

TypeTextbook

Subject AreaLanguage Arts & Disciplines, Business & Economics

AuthorLeonard Mogel

FormatUk-B Format Paperback

Dimensions

Item Height0.8 in

Item Weight19.2 Oz

Item Length9 in

Item Width6.3 in

Additional Product Features

Edition Number2

Intended AudienceScholarly & Professional

LCCN2001-051226

Dewey Edition21

IllustratedYes

Dewey Decimal659.2

Edition DescriptionRevised edition,New Edition

Table Of ContentContents: Introduction. A Very Short History of Public Relations. Public Relations: What It Is, What It Does. The Components of Public Relations. The Public Relations Counsel Firm: Profiles of the 10 Largest. Life on the Fast Track at a Small Public Relations Firm. An Inside Look at Corporate Affairs at the Bank of America. Public Relations for Diverse Organizations. Getting the Ink: Media Practice, Media Placement, and Media Relations. Internal and Employee Communications, Employee Relations, and Employee Publications. Speechwriting, Speechmaking, and Executive Presentations. Public Affairs, Lobbying, and Issues Management. Public Interest, Public Service. Strategic and Integrated Public Relations and Brand Marketing. Financial Public Relations and Investor Relations. Entertainment and Personal Public Relations. Healthcare Marketing and Communications. Crisis Communications and Management. New Media High-Tech Public Relations. Colleges, Extension Programs, and Summer Institutes. The Alphabet Organizations of Public Relations. Important Publications, Web Sites, and News Services. The Job Search. The Future Face of Public Relations.

SynopsisThis book introduces readers to the public relations profession, offering insights into firms, roles, responsibilities, and career prospects. For students and other interested in PR as a career., Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

LC Classification NumberHM1221.M64 2002